Quell

Email Marketing Insights: Veri and Fitbit lead email marketing with 7 emails each, but Veri's promotional rate is only 71%. Qardio sent 4 emails, all promotional, ensuring good engagement. Apollo Neuroscience sent 6 emails but with low promotional content. Levels and OrCam also sent a few emails, showing mixed engagement. Brands like Supersapiens and Withings sent minimal emails, struggling with performance. WHOOP, Quell, and FoodMarble have no email activity, indicating they lag in email marketing efforts.

Deliverability and Spam Scores: Fitbit stands out with a spam score of -8.41, ensuring high deliverability, though the email size is large at 3,227.24 kb. Withings also shows strong deliverability with a spam score of -5.1 and a small email size. Qardio, Veri, and Apollo Neuroscience maintain decent spam scores but need to improve email sizes for better performance. OrCam has a near-zero spam score, indicating issues. Supersapiens and Levels need improvement in both spam scores and email sizes to enhance deliverability.

Advertising Strategies and Performance: WHOOP and Therabody lead with 135 and 107 ads, respectively, showing a strong market presence. Withings follows with 41 ads but lacks diverse content. Veri and OrCam have moderate ad activity but need improvement in unique copy. Quell and Apollo Neuroscience show low ad volumes, limiting their visibility. FoodMarble performs fairly with 30 ads. Brands like Levels, Supersapiens, and Fitbit have no ad activity, significantly lagging behind in advertising efforts. Increasing ad diversity is crucial for underperforming brands.

Email Marketing Performance: American Girl leads with 29 emails, focusing on discounts. Funko follows with 22, and GAME sends 12 emails promoting new toys and sales. Superplastic and Nugget are active with 11 and 8 emails each, while WOWCube sends 6. Lovevery, Lime Tree Kids, and Jiggy Puzzles trail behind with fewer than 4 emails. Build-A-Bear Workshop, MEL Science, BigStuffed, The Works, Quell, and Osmo show no email activity. American Girl and Funko's high email volumes highlight strong promotional efforts, while several brands lag significantly.

Email Deliverability and Spam Scores: WOWCube excels with a spam score of -7.43, indicating excellent deliverability. GAME and Funko also perform well with scores of -4.56 and -3.05. American Girl and Jiggy Puzzles, with scores around -2.2, need improvement. Nugget has a fair spam score of -1.43, showing mixed performance. Brands like Lovevery, Lime Tree Kids, and Superplastic face challenges with poor scores, indicating potential delivery issues. WOWCube and GAME's high scores suggest strong email campaigns, while others like Lovevery need significant improvements to reduce spam risk.

Advertising Impact and Diversity: Lovevery leads in ad volume with 98 ads, emphasizing strong market presence. Build-A-Bear Workshop and MEL Science follow closely with 91 and 64 ads. BigStuffed and The Works show moderate activity with 49 and 32 ads. Funko and American Girl trail with 32 and 30 ads. Quell, Superplastic, and Nugget are less active with fewer than 15 ads. GAME, Lime Tree Kids, Osmo, and WOWCube show minimal ad activity. Lovevery and Build-A-Bear Workshop excel in ad diversity, enhancing their visibility, while brands like Osmo and WOWCube miss opportunities for broader market engagement.

Email Marketing Performance: Rogue leads with 19 emails, demonstrating strong activity. Peloton follows with 17 emails but struggles with promotional engagement. Echelon and TRX Training sent 16 and 15 emails, respectively, with TRX Training excelling in engagement. Vanquish Fitness sent 13 emails but needs to improve promotional efforts. Ergatta and PRx Performance show moderate activity with 11 and 9 emails. Gymshark also sent 9 emails with decent engagement. FightCamp, The DB Method, and Tonal sent fewer emails and need to increase engagement. obé fitness, WIT Fitness, Wahoo Fitness, and Quell had no email activity and are lagging.

Email Deliverability and Spam Scores: Peloton excels in deliverability with a spam score of -5.1 and fair email size. Rogue also performs well with a score of -2.6 and a manageable size. PRx Performance shows good results with -2.19 and a compact email size. Echelon has a fair spam score but a good email size. Gymshark and FightCamp need to improve their email sizes despite decent spam scores. The DB Method and Tonal need to address their spam scores and sizes. Ergatta and TRX Training require significant improvements in both spam scores and email sizes to enhance performance.

Advertising Impact and Diversity: Gymshark dominates with 251 new ads and 63 unique copies, showing high activity and diversity. Vanquish Fitness and Peloton follow with 69 and 55 new ads, respectively, both performing well in ad diversity. Wahoo Fitness shows good ad activity but needs better copy diversity. Rogue is active with 37 new ads but can improve in uniqueness. Brands like Ergatta, Echelon, TRX Training, and PRx Performance need to increase both ad volume and diversity. The DB Method, obé fitness, Tonal, and Quell show minimal ad activity and need significant improvements in their advertising strategies.

Email Marketing Performance: Peloton and Hydrow lead in email marketing with 17 emails each, showing strong activity. Hydrow excels with high promotional engagement, unlike Peloton. Echelon and Ergatta follow with 16 and 11 emails, respectively. Oru Kayak also shows decent activity with 10 emails. Brands like Joovv and Tempo Fit sent fewer emails and need to improve engagement. FightCamp, Tonal, and Supersapiens are at the bottom with minimal email activity. Crossnet, Wahoo Fitness, Clmbr, Quell, and Therabody did not send any emails, indicating significant room for improvement.

Email Deliverability and Spam Scores: Hydrow and Joovv excel in deliverability with spam scores of -3.03 and -3.0, respectively, and compact email sizes. Peloton also performs well with a score of -5.1 but has large email sizes that need addressing. Oru Kayak and Echelon show fair spam scores but need to improve email sizes. Brands like Supersapiens and FightCamp need significant improvements in both spam scores and email sizes. Tonal shows poor spam scores but manages good email size. Ergatta and Therabody require better email deliverability strategies to enhance performance.

Advertising Impact and Diversity: Therabody dominates advertising with 70 new ads and 41 unique copies, showing high activity and diversity. Hydrow follows closely with 64 new ads but needs better copy diversity. Tempo Fit and Peloton also show strong ad activity with 58 and 55 new ads, respectively. Wahoo Fitness shows good ad activity but needs more unique copies. Brands like Ergatta, Echelon, and FightCamp need to increase both ad volume and diversity. Oru Kayak, Quell, and Tonal show minimal ad activity and need significant improvements. Crossnet, Clmbr, Supersapiens, and Joovv did not engage in advertising, indicating a need for strategic enhancements.

Email Marketing Performance: Apollo Neuroscience leads in email marketing with 8 emails sent, displaying good performance despite a poor email scoring, suggesting potential for improvement in content relevance. Levels follows with 7 emails sent, demonstrating good email performance despite a fair promotion ratio. veri secures a notable position with 4 emails sent, showcasing good email performance despite a fair promotion ratio.

Email Deliverability and Spam Scores: FoodMarble showcases exceptional email deliverability with a positive spam score and efficient email size management, underscoring its robust presence in the wearables brands industry. OrCam exhibits commendable email deliverability with a positive spam score, although it faces challenges with email size management, reflecting its notable position in the market. Qardio demonstrates strong email deliverability with a positive spam score, indicating its potential for further optimization in email size management.

Advertising Impact and Diversity: WHOOP dominates in advertising impact with 86 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the wearables brands industry. Therabody closely follows with 63 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Withings demonstrates solid advertising strategies with 38 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: American Girl emerges as the leader in email marketing within the toys industry, sending out 24 emails with a good balance in email scoring despite a high promotion rate. Funko closely follows with 22 emails, demonstrating strong email scoring and a moderate promotional content ratio. Superplastic also exhibits commendable email marketing performance, with 12 emails and a high email scoring rate, indicating effective engagement with the target audience.

Email Deliverability and Spam Scores: Jiggy Puzzles showcases efficient email deliverability with a positive spam score, although it needs improvement in managing email size to enhance its performance in this aspect. American Girl excels in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong presence in the toys industry. Nugget demonstrates solid email deliverability with a positive spam score, reflecting effective email size management and efficient engagement strategies.

Advertising Impact and Diversity: MEL Science stands out in advertising impact with 58 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the toys industry. Lovevery closely follows with 58 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Build-A-Bear Workshop demonstrates solid advertising strategies with 55 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Hydrow leads in email marketing with 22 emails sent, boasting excellent email scoring and minimal promotions, showcasing a strong email marketing strategy. Ergatta and Peloton follow with 12 emails each, demonstrating potential but requiring improvements in email scoring and promotional diversity to solidify their positions as top performers. Oru Kayak showcases effective email marketing with 11 emails, displaying good email scoring and promotional diversity.

Email Deliverability and Spam Scores: Tempo Fit exhibits fair email deliverability with a decent spam score but requires improvements in email size management for optimal performance. Oru Kayak showcases positive email deliverability with a good spam score and efficient email size management, positioning itself as a top performer in this aspect. Quell leads in email deliverability with a good spam score and effective email size management, distinguishing itself as a leader in the industry.

Advertising Performance: Peloton leads in advertising impact with 73 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sports tech industry. Theragun closely follows with 70 impactful ads, showcasing a variety of unique copies and a high proportion of video content. Hydrow exhibits solid advertising impact with 55 impactful ads, emphasizing a balance between volume and diversity in ad content. Echelon presents promising advertising strategies with 33 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Performance: Rogue leads in email marketing with 22 emails sent, showcasing good email scoring but needs improvement in promotional diversity. TRX Training follows closely with 16 emails, demonstrating excellent email scoring and effective promotions. Vanquish Fitness presents a strong email marketing strategy with 14 emails but requires enhancement in email scoring and promotional variety. Ergatta and Peloton both demonstrate potential with 12 emails each but need improvements in email scoring and promotional diversity to solidify their positions as top performers.

Email Deliverability and Spam Scores: Gymshark exhibits improved email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer. Vanquish Fitness also showcases positive email deliverability with a good spam score but requires strategic adjustments in email size management to enhance competitiveness. Quell leads in email deliverability with a good spam score and effective email size management, distinguishing itself as a leader in the industry. PRx Performance demonstrates promising email deliverability with a positive spam score but requires enhancements in email size management to optimize competitiveness.

Advertising Performance: Gymshark leads in advertising impact with 236 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the fitness industry. Peloton closely follows with 73 impactful ads, showcasing a variety of unique copies and a high proportion of video content. Vanquish Fitness exhibits solid advertising impact with 70 impactful ads, emphasizing a balance between volume and diversity in ad content. Rogue presents promising advertising strategies with 42 impactful ads, emphasizing a balance between volume and diversity in ad content. Wahoo Fitness and Tonal demonstrate potential in advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness.

Email Marketing Overview: Therabody leads the email marketing landscape with 7 well-crafted emails, maintaining a good performance ratio (49.86%), despite a high promotion rate (71%). Levels, Apollo Neuroscience, and Fitbit closely follow, exhibiting strong email marketing strategies and a balanced promotion ratio. veri showcases potential with a good number of emails and performance but requires enhancements in promotion strategies. Oura, Withings, Qardio, OrCam, Supersapiens, Quell, FoodMarble, and WHOOP need strategic improvements in both performance and promotion strategies to elevate their competitiveness in the wearables industry.

Email Deliverability Insights: FoodMarble stands out in email deliverability with a positive spam score (-1.1) but faces challenges in managing email size efficiently. OrCam demonstrates good deliverability with a positive spam score and efficient email size management. Qardio exhibits promising deliverability with a positive spam score but requires adjustments in email size. Fitbit, Apollo Neuroscience, Quell, veri, Supersapiens, Levels, and Oura face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: WHOOP leads in advertising with 64 impactful ads, showcasing both volume and diversity in ad content. Oura closely follows with 61 impactful ads, emphasizing volume and a variety of unique copies. Therabody, Withings, and OrCam exhibit a commendable mix of volume and unique copy in advertising. veri, FoodMarble, Apollo Neuroscience, Fitbit, Levels, Supersapiens, Qardio, and Quell showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the wearables industry.

Email Marketing Overview: American Girl stands out in email marketing, leading with 17 impactful emails, showcasing good performance (44.82%) but lacking in promotions (0%). Funko follows closely, sending 14 effective emails with impressive performance (59.29%) and promotions (0%). Lime Tree Kids sends 9 emails with good performance (40.67%) but needs improvement in promotions (44%). GAME, Jiggy Puzzles, and Lovevery deliver strong performances but struggle in promotions. Nugget, WOWCube, and BigStuffed show potential but require enhancements in both performance and promotions. MEL Science and Quell lag behind in both aspects, needing strategic adjustments for a competitive edge.

Email Deliverability Insights: Jiggy Puzzles excels in email deliverability with a commendable spam score ( -1.83) but faces challenges in email size. American Girl and Nugget demonstrate good deliverability with positive spam scores but need improvements in email size. WOWCube and Osmo showcase solid deliverability with positive spam scores but face challenges in email size. GAME and Quell deliver a balanced performance in both spam scores and email size. Lime Tree Kids, Lovevery, and Funko exhibit a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. The Works, BigStuffed, MEL Science, Superplastic, and Build-A-Bear Workshop face challenges in both deliverability and spam scores, needing substantial improvements.

Ads Performance: Build-A-Bear Workshop dominates in advertising with 116 impactful ads, showcasing both volume and diversity. MEL Science closely follows with 71 impactful ads, emphasizing volume and a variety of copy. BigStuffed, Lovevery, and Funko exhibit a commendable mix of volume and unique copy. American Girl, The Works, and Quell need strategic adjustments in both volume and diversity to optimize their advertising impact. Nugget, GAME, WOWCube, and Superplastic require a substantial push to compete effectively in the Toys market. Lime Tree Kids, Jiggy Puzzles, and Osmo face challenges in both advertising volume and diversity, requiring significant improvements.

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Email Marketing Overview: Peloton leads the sports tech industry with a powerful email marketing strategy, sending 16 impactful emails with a remarkable performance score of 63%. Hydrow closely follows with 25 emails and an impressive 65% performance score. While Oru Kayak and Theragun show strength in email volume, Oru Kayak's balanced approach earns it a fair performance rating. Tonal and Joovv, though performing decently, have room for improvement. Brands like Tempo Fit, FightCamp, and Ergatta lag in both email volume and performance and should refine their strategies for a more competitive edge.

Email Deliverability Insights: Peloton excels not only in email marketing but also in deliverability, maintaining a solid performance with a low spam score. Joovv showcases excellent deliverability with a well-managed spam score. Conversely, brands like Theragun, Supersapiens, and Wahoo Fitness need focused efforts to improve their email deliverability. Ergatta exhibits poor email deliverability and should strategize to enhance its market impact.

Ads Performance: Peloton stands out in advertising with 149 new ads and 65 unique copies, demonstrating a diverse and impactful advertising strategy. Hydrow and Theragun also exhibit strong advertising impact, ensuring a well-rounded market presence. Brands like Oru Kayak, Tonal, and Wahoo Fitness need to enhance their advertising efforts to remain competitive. Social ads diversity averages at 47.09%, indicating a balanced mix of images and videos in marketing campaigns across the industry.

Email Marketing Overview: Peloton emerges as the industry leader in email marketing with 16 impactful emails, boasting a high performance score of 63%. TRX Training and PRx Performance closely follow with good performances and well-balanced promotion strategies. Gymshark demonstrates excellence with 8 emails and a high performance score of 69.5%, showcasing an effective blend of promotions. However, brands like Vanquish Fitness, Echelon, and Tonal, though sending a decent number of emails, need improvement in both performance scores and promotion balance to compete effectively. The DB Method, obé fitness, and WIT Fitness lag behind and should focus on refining their email marketing strategies for better market impact.

Email Deliverability Insights: Peloton attains top-tier email deliverability with a significantly improved spam score, indicating efficient email management. Gymshark also showcases excellent deliverability with a well-managed spam score. Conversely, brands like Vanquish Fitness, PRx Performance, and Echelon need focused efforts to improve their email deliverability, overcoming challenges in spam scores. Ergatta and Rogue exhibit poor email deliverability and should strategize to enhance their impact on the market.

Ads Performance: Gymshark takes the lead in advertising, displaying a remarkable 301 new ads with 35 unique copies, showcasing a diverse and impactful advertising strategy. Peloton, Rogue, and Tonal also demonstrate strong advertising impact, ensuring a well-rounded market presence. Brands like Vanquish Fitness, obé fitness, and Ergatta need to ramp up their advertising efforts to remain competitive. Social ads diversity averages at 51.5%, highlighting the industry's inclination towards a balanced mix of images and videos in marketing campaigns.

Email Marketing Overview: The wearables industry witnessed a remarkable surge in email activity, with an average of 9.23 emails sent per brand. Therabody leads with 26 emails, showcasing a strong email strategy. Fitbit - EN and Levels follow closely, maintaining a good balance in performance. Notably, WHOOP and Withings are lagging, with no observed email activity. Qardio and Oura display potential but need to enhance their email scoring and promotional strategies for sustained success.

Email Deliverability Insights: Deliverability metrics unveil a nuanced landscape. FoodMarble excels with a substantial decrease in spam score and optimal email size. Fitbit - EN, while excelling in spam score, faces challenges with email size, potentially impacting its overall performance. OrCam and Withings demonstrate commendable deliverability, setting them as leaders. WHOOP excels in email size optimization but falls short in spam score, indicating areas for improvement.

Advertising Performance: The industry boasts an average of 46.31 ads published per brand. WHOOP and Therabody emerge as advertising giants with 172 and 136 ads, respectively, showcasing diversity in content. Quell impresses with a balanced mix of images and videos, while OrCam's exclusive use of images demands a strategic shift. Fitbit - EN and Apollo Neuroscience need to ramp up their advertising efforts to stay competitive. This summary equips the executive board with actionable insights for strategic decision-making in the dynamic wearables market.

Email Marketing Overview: The Toys industry sees a substantial 37.35% boost in weekly emails, averaging 14.93. Lovevery spearheads, showcasing impressive engagement with 114 new ads and diverse content. Osmo and Build-A-Bear Workshop follow, demonstrating solid engagement, while Jiggy Puzzles needs to revamp its strategy, with a poor email scoring and low promotions.

Email Deliverability Insights: Delivery optimization reveals diverse performance. Jiggy Puzzles grapples with both poor spam scores and inefficient email size handling, warranting immediate attention. American Girl excels in delivery, maintaining a good spam score and email size optimization. Lovevery, despite good spam scores, struggles with larger email sizes, impacting deliverability.

Ads Performance: The industry witnesses a slight 5.73% dip in weekly ads, averaging 40.6. Lovevery dominates with 114 new ads and a plethora of unique copies, showcasing an expansive advertising landscape. The Works, Quell, and GAME also demonstrate commendable ad velocity, while WOWCube lags behind with no detected ads.

Email Marketing Overview: The Sports Tech domain saw a robust 81.55% surge in weekly emails, averaging 10.53. Hydrow emerges as the leader, sending 33 emails with stellar scores. Peloton and Oru Kayak follow, exhibiting commendable email practices. In ads, Crossnet leads with 122 ads, showcasing remarkable diversity. Peloton and Theragun also shine, maintaining a balance between quantity and quality.

Email Deliverability Insights: In terms of email deliverability, Tempo Fit struggles with high spam scores and large email sizes. Contrarily, Theragun excels in both aspects, optimizing emails for delivery. Oru Kayak shows proficiency in email practices but faces deliverability challenges. Hydrow maintains a good balance, excelling in email deliverability and size optimization.

Ads Performance: Brands surged in ad production by 45.05%, averaging 50.0 weekly. Crossnet, Peloton, and Theragun lead with diverse content. Crossnet boasts 122 ads with engaging diversity, showcasing its prowess. Peloton, a consistent performer, excels in both email and ad domains. Tempo Fit, despite struggling in emails, shows potential for improvement in ad diversity.

Email Marketing Overview: The Fitness industry witnessed a 22.02% uptick in weekly emails, averaging 11.47. Gymshark spearheads, sending 18 emails with commendable scoring. Vanquish Fitness closely follows, but with poor email scoring, indicating an area for improvement. PRx Performance stands as a contender but grapples with a high spam score, impacting email deliverability.

Email Deliverability Insights: Despite Gymshark's email prowess, its large email size poses deliverability challenges. Vanquish Fitness, while prolific in ads, faces deliverability hurdles. In contrast, Peloton emerges as a winner, not only excelling in email deliverability but also maintaining a robust social media presence.

Ads Performance: Ads surged by 46.47%, averaging 46.87 weekly. Peloton takes the lead with 111 ads, showcasing diversity. Gymshark shines not only in emails but also in ads, with 66 detected. Vanquish Fitness, though prolific, faces challenges in ad diversity. Socially, TRX Training stands out with a high video proportion, ensuring engaging content.

Email Marketing Summary: Qardio leads the wearables industry in email marketing, combining a moderate volume of emails with stellar scoring. FoodMarble and OrCam are also strong performers, though they need to address the promotional content in their emails. Lagging behind are brands like Fitbit and Apollo Neuroscience, which struggle with both volume and performance.

Email Deliverability Summary: FoodMarble takes the lead in email deliverability, boasting an outstanding spam score and well-optimized email size. OrCam follows closely, though they need to improve email size. Conversely, Fitbit faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Levels and Supersapiens need significant improvements in both aspects.

Ads Performance Summary: Withings and Oura lead the wearables industry in advertising, publishing the most ads with diverse copies. OrCam also performs well in this regard. Lagging behind are brands like Fitbit and veri, requiring a significant boost in their advertising efforts.

Email Marketing Summary: In the toys industry, American Girl is a leader in email marketing, sending a large number of emails with a good email score, although they have a high percentage of promotions. Funko follows closely, with a good number of emails and a reasonable email score. BigStuffed stands out with the highest email score and a low percentage of promotions. Brands like Lovevery and GAME need to improve their email marketing performance.

Email Deliverability Summary: American Girl is excellent in email deliverability with a good email score and optimized email size. Jiggy Puzzles and WOWCube also perform well in this aspect. Osmo, despite having a good email score, needs to optimize their email size. On the other hand, Lime Tree Kids and Lovevery need to work on reducing their spam scores.

Ads Performance Summary: Lovevery leads the toys industry in advertising, publishing a significant number of ads with a variety of unique copies. Build-A-Bear Workshop and MEL Science are also strong performers in advertising. Brands like Jiggy Puzzles and Osmo are not performing as well in terms of ad velocity and variety.

Social Ads Diversity Summary: Quell has the highest social ads diversity with a significant proportion of videos in their ads. Lovevery also stands out with a high video proportion. However, brands like Jiggy Puzzles and The Works need to diversify their social ads by incorporating more videos.

Email Marketing Summary: In the Sports Tech industry, Hydrow emerges as a leader in email marketing. They not only send a significant number of emails but also maintain high email scoring. Tonal is another top performer with a good balance of emails sent and high email scoring. In contrast, brands like Echelon and Ergatta need to improve their email marketing performance, particularly in email scoring.

Email Deliverability Summary: Tempo Fit and Theragun stand out for their email deliverability. They have good average spam scores and fair email size optimization. However, Oru Kayak and Quell need to work on their email deliverability, as they have fair spam scores but face challenges in email size optimization.

Ads Performance Summary: Theragun leads in advertising performance, with a high number of new ads detected and a variety of unique ad copies. Hydrow, Tempo Fit, and Tonal also perform well in advertising. Conversely, brands like FightCamp and Ergatta need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: Oru Kayak and Quell shine in social ad diversity, with a significant proportion of video assets in their ads. Hydrow and Peloton also perform well in this aspect. However, brands like Joovv and Supersapiens have limited social ad diversity, with a lack of video content in their ads.

Email Marketing Summary: In the Fitness industry, Rogue takes the lead in email marketing. They send a good number of emails, but their email scoring needs improvement. TRX Training and WIT Fitness are also strong performers in email marketing. On the other hand, brands like Echelon, Ergatta, and Peloton struggle with their email marketing, both in the number of emails sent and their email performance.

Email Deliverability Summary: Gymshark is a standout in email deliverability, with good average spam scores and fair email size optimization. On the contrary, brands like The DB Method and Echelon face challenges in email deliverability with poor spam scores and email size optimization.

Ads Performance Summary: Gymshark leads the pack in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Tonal and Vanquish Fitness also perform well in advertising. Brands like obé fitness and The DB Method need to enhance their advertising efforts as they have very few new ads detected and limited ad diversity.

Social Ads Diversity Summary: TRX Training stands out for social ad diversity, especially in using video assets. Quell and PRx Performance also perform well in social ad diversity. In contrast, brands like FightCamp and The DB Method have limited social ad diversity, with no or very few videos in their ads.

Email Marketing Summary: Qardio leads the Wearable industry in email marketing, demonstrating both quantity and quality. Quell, Apollo Neuroscience, and OrCam follow closely, displaying good practices in email sending but with room for improvement in scoring and promotions. Levels and Supersapiens exhibit potential but need enhancements, particularly in promotions. veri and Fitbit are proficient in sending emails but face challenges in scoring and promotions. Withings and FoodMarble lag behind, needing significant improvements in email sending, scoring, and promotions. Oura, Therabody, and WHOOP have not engaged in email marketing.

Email Deliverability Summary: FoodMarble excels in email deliverability, combining a strong spam score with optimal email size. OrCam and Qardio show promise but need improvements, particularly in email size. Fitbit and veri demonstrate fair performance but need attention in email size. Apollo Neuroscience, Quell, and Withings exhibit challenges in deliverability, especially in spam score and email size. Levels, Supersapiens, WHOOP, and Therabody require strategic improvements in both aspects for better deliverability.

Ads Performance Summary: Withings dominates the Wearable industry in ads performance, showcasing a high number of new ads and diverse copies. Oura closely follows, displaying both velocity and diversity. WHOOP, FoodMarble, and Therabody maintain strong ad performances, combining both velocity and unique copies. OrCam, Quell, and veri exhibit potential but need improvements, particularly in ad velocity. Apollo Neuroscience, Fitbit, and Levels struggle with both aspects and require strategic enhancements.

Email Marketing Summary: American Girl takes the lead in the toys industry with a significant number of emails sent, maintaining good email scoring despite needing improvement in promotions. Funko and Superplastic also perform well, showcasing good email scoring and promotions. BigStuffed and Lime Tree Kids exhibit potential but need enhancements, especially in promotions. Jiggy Puzzles, Lovevery, Nugget, Osmo, GAME, MEL Science, The Works, Quell, Build-A-Bear Workshop, and WOWCube face challenges and require substantial improvements in both email scoring and promotions.

Email Deliverability Summary: Jiggy Puzzles excels in email deliverability, demonstrating a low spam score and optimal email size. American Girl, Nugget, and WOWCube also perform well, maintaining a good balance between spam score and email size. Osmo, GAME, Quell, Lime Tree Kids, Lovevery, and Funko need enhancements, particularly in spam score and email size. The Works, BigStuffed, MEL Science, and Superplastic lag behind, requiring significant improvements in both aspects to enhance deliverability.

Ads Performance Summary: Lovevery leads in ads performance with a high number of new ads, good ad velocity, and diverse copies. Build-A-Bear Workshop and BigStuffed also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. American Girl, Superplastic, Quell, MEL Science, The Works, Funko, GAME, Nugget, and Lime Tree Kids show potential but need enhancements in both ad velocity and diversity. Jiggy Puzzles, Osmo, and WOWCube face challenges, requiring improvements in both ad velocity and diversity.

In May, the wearable brands of the benchmark did not send a significant number of emails. Therabody took the lead with a total of 12 emails, followed by Apollo Neuroscience with 8 emails.

When it comes to ads, Therabody emerged as the leader with 132 new ads and the highest number of ad copies used (51). WHOOP secured the second position with 81 new ads created.

In terms of ad strategy, Therabody showed a preference for videos over images, while WHOOP focused more on images. Therabody used 70 videos compared to 43 images, while WHOOP utilized 55 images and 24 videos.

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During the month of June, TRX Training and Peloton emerged as the top email senders, with TRX Training taking the lead with 16 emails, closely followed by Peloton with 15 emails.

When it comes to advertisements, Gymshark claimed the top position with a remarkable 120 new ads created in June, accompanied by the highest number of ad copies, totaling 70. Peloton secured the second position with 106 new ads.

In terms of ad media used in June's campaigns, both Gymshark and Peloton showed a preference for images over videos. Gymshark utilized 45 images and 31 videos, while Peloton incorporated 56 images and 50 videos into their advertising content.

During the month of June, Theragun and Peloton once again maintained their leading positions in email campaigns. Theragun surpassed with 24 emails, while Peloton followed closely behind with 15 emails.

When it comes to advertising, Theragun and Peloton continued their dominance, with Theragun taking the lead this time by creating 114 new ads. Peloton secured the second position with 106 new ads, and it also stood out by utilizing the highest number of ad copies, totaling 50, among all the brands in the benchmark for the month of June.

In terms of ad strategy, Theragun opted for a higher proportion of videos, incorporating 51 videos and 47 images into their campaigns. On the other hand, Peloton prioritized images, utilizing 56 images and 50 videos.

In July, WIT Fitness leads in emails (15), followed by PRx Performance with a total of 14 emails sent.

In terms of advertising, Peloton generated 136 new ads with the highest number of ad copies (58). The DB Method secures the second position with 86 new ads.

Concerning ad strategy, both Peloton and The DB Method give precedence to videos over images. Peloton employed 99 videos vs. 37 images, while The DB Method utilizes 72 videos vs. 14 images.

In July, American Girl and Funko retained their email leadership, sending 21 and 19 emails respectively.

In terms of advertising, MEL Science maintained its top position with 88 new ads created. Build-A-Bear Workshop followed in second place with 70 new ads and the highest number of ad copies (60).

Regarding ad strategy, MEL Science prioritized videos, while Build-A-Bear Workshop exclusively used images this month. MEL Science featured 60 videos compared to 28 images, while Build-A-Bear Workshop utilized only 55 images.

In July, the highest volume of emails was sent by Therabody, totaling 10 emails, out of which 70% were promotional. OrCam closely followed with 9 emails.

In terms of advertising, Whoop took the lead with 88 new ads created. Withings secured the second position with 76 new ads and the highest count of ad copies (36).

Regarding their ad strategy, Whoop placed a priority on videos, utilizing 50 videos in contrast to 35 images. Meanwhile, Withings leaned towards images, employing 55 images compared to 21 videos.

In August, Rogue and PRx Performance led in emails, sending 16 and 14 emails, respectively.

Looking at advertising, Peloton and The DB Method maintained their positions as leaders. Peloton created 118 new ads, while The DB Method launched 70.

In terms of ad strategy, both Peloton and The DB Method emphasized videos over images. Peloton used 74 videos compared to 43 images, while The DB Method utilized 64 videos and only 5 images.

In August, Theragun and Oru Kayak maintained their lead in emails, sending 16 and 15 emails, respectively.

Looking at advertising, Peloton and Oru Kayak shared the top spot. Peloton created 118 new ads, boasting the highest number of ad copies at 55 for the month. Oru Kayak followed closely with 60 new ads launched.

In terms of their advertising strategy, both Peloton and Oru Kayak favored videos over images. Peloton used 74 videos compared to 43 images, while Oru Kayak employed 39 videos against 21 images.

Email Marketing Summary: Hydrow and Joovv lead the Sports Tech industry in email marketing. Hydrow stands out with a strong performance in both email scoring and promotions. Joovv, while excelling in email scoring and promotions, needs improvement in the promotion management area. Oru Kayak follows closely, showcasing good email scoring but struggling with promotions. Tonal and Echelon are performing well but face challenges in promotions.

Email Deliverability Summary: Hydrow excels in email deliverability with a low spam score and effective email size optimization. Quell and Tempo Fit demonstrate good deliverability but face challenges in email size optimization. Theragun, Oru Kayak, and Supersapiens need improvements in both spam score and email size optimization. Echelon and FightCamp lag behind in deliverability, struggling with both spam score and email size optimization.

Ads Performance Summary: Hydrow dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, Oru Kayak, and Wahoo Fitness also perform well, maintaining a good balance of ad velocity and unique copy. Peloton struggles in ad velocity and diversity, impacting its visibility. Brands like Tempo Fit and Clmbr face challenges in both ad velocity and copy diversity.

In conclusion, Hydrow leads the Sports Tech industry, excelling in both email marketing and advertising. Joovv and Oru Kayak follow closely but need refinement in certain areas. Tonal and Wahoo Fitness perform well but require improvements in promotions and ad diversity. Brands like Peloton, Echelon, and FightCamp need significant enhancements to compete effectively.

Email Marketing Summary: TRX Training and Vanquish Fitness lead the Fitness industry in email marketing. TRX Training exhibits good performance in both email scoring and promotions, while Vanquish Fitness maintains strong email scoring despite a fair promotion percentage. PRx Performance stands out with good email scoring but needs to manage promotions more effectively. Brands like Gymshark and obé fitness lag in email marketing, facing challenges in scoring and promotion management.

Email Deliverability Summary: Gymshark excels in email deliverability, achieving a low spam score and optimizing email size effectively. Vanquish Fitness, although showing good overall deliverability, needs improvement in email size optimization. PRx Performance struggles with fair email scoring and size optimization, affecting its overall deliverability. Brands like Echelon and WIT Fitness face challenges in both spam score and email size optimization.

Ads Performance Summary: Gymshark dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, The DB Method, and WIT Fitness also perform well, showcasing a good balance of ad velocity and unique copy. TRX Training lags behind in ad velocity and copy diversity, impacting its visibility. Brands like obé fitness and FightCamp need to enhance their ad strategies to compete effectively.

In conclusion, TRX Training and Vanquish Fitness lead in Fitness industry marketing, excelling in both email and advertising. Gymshark dominates in ads but faces challenges in email marketing. PRx Performance needs refinement in both areas, while brands like Peloton and Ergatta require significant improvements to compete effectively.

Email Marketing Summary: Qardio leads the wearables industry in email marketing with the highest email scoring and a low percentage of promotions. Apollo Neuroscience and Therabody also perform well in email marketing, achieving good email scoring. Brands like Fitbit - EN and Quell lag behind in email marketing.

Email Deliverability Summary: FoodMarble excels in email deliverability with the best average spam score and optimized email size. Qardio and Withings also perform well in email deliverability. Brands like Fitbit - EN and Therabody need to improve their email deliverability.

Ads Performance Summary: WHOOP leads in advertising with the highest number of new ads detected and a variety of unique copies. Withings and OrCam also perform well in ads. Brands like Supersapiens and Levels are lagging behind in ad performance.

Social Ads Diversity Summary: OrCam stands out in social ad diversity with a high proportion of videos. Apollo Neuroscience and Quell also perform well in this aspect. Brands like Fitbit - EN and Levels need to diversify their social ads with more videos.

In summary, Qardio leads in email marketing, while FoodMarble excels in email deliverability. WHOOP is the leader in advertising, and OrCam stands out in social ad diversity. Brands like Fitbit - EN and Supersapiens need to improve their email marketing and ad performance to compete effectively in the wearables industry.

Email Marketing Summary:In the Toys industry, American Girl sends the most emails on average (20) but with a fair email score. Funko and GAME also send a good number of emails with higher email scores. Brands like MEL Science and The Works need to improve their email marketing strategies.

Email Deliverability Summary:Jiggy Puzzles leads in email deliverability with a good spam score and email size. American Girl and Nugget also perform well in this aspect. However, WOWCube and Lovevery need to work on their email deliverability.

Ads Performance Summary:MEL Science is the most active in advertising with 83 new ads and a good variety of unique copies. Lovevery and Build-A-Bear Workshop also perform well in ads. Brands like Osmo and Lime Tree Kids lag in ad performance.

Social Ads Diversity Summary:Lovevery stands out in social ad diversity with a high proportion of videos. Quell and MEL Science also excel in this aspect. However, brands like Jiggy Puzzles and WOWCube need to diversify their social ads with more videos.

In summary, American Girl, Funko, and GAME are sending a good number of emails, but they need to improve email quality. Jiggy Puzzles excels in email deliverability. MEL Science leads in advertising, while Lovevery is strong in social ad diversity. Brands like Osmo and Lime Tree Kids need to work on their email marketing and ad strategies to compete effectively in the Toys industry.

In July, Theragun retains its leadership in emails with a total of 37 emails, followed by Oru Kayak with 22 emails.

In terms of advertising, Peloton takes the lead with 136 new ads created and utilizing the highest number of ad copies (58). Oru Kayak secures the second position with 70 new ads.

Concerning ad strategy, both Peloton and Oru Kayak prioritized videos this month. Peloton employs 99 videos vs. 37 images, and Oru Kayak employed 55 videos vs. 15 images.

In the month of June, Therabody and Apollo Neuroscience maintained their positions as leaders in email communications. However, there was a shift in their performance, with Apollo Neuroscience taking the lead by sending 16 emails, surpassing Therabody's 11 emails.

Turning our attention to advertising efforts, Therabody demonstrated its continued dominance by creating 139 new ads, accompanied by the highest number of ad copies (42) among all the brands in the benchmark. Meanwhile, Withings secured the second position with 77 new ads.

When it comes to their ad media strategies, both Therabody and Withings opted to prioritize videos over images. Therabody leveraged 83 videos alongside 28 images and Withings incorporated 52 videos complemented by 25 images.

In the month of June, American Girl maintained its position as the frontrunner in email communications, sending a total of 26 emails. Following behind is Funko, with 15 emails.

Shifting our focus to advertising efforts, MEL Science emerged as the leader, creating 103 new ads. Lovevery secured the second position by creating 95 new ads, incorporating the highest number of ad copies (81) compared to all the other brands of the benchmark.

Turning our attention to the ad media utilized, both MEL Science and Lovevery showcased a preference for videos over images. MEL Science employed 62 videos alongside 41 images, while Lovevery utilized 76 videos and 17 images.

In April, the wearables industry once again experienced a low number of emails. Therabody emerged as the frontrunner in terms of emails with 11, closely followed by Apollo Neuroscience with 10 emails.

Therabody continued its dominance in the advertising arena, leading with 49 new ads and the highest number of ad copies utilized this month with 22 ad copies. WHOOP secured the second position with 42 new ads.

When it comes to ad strategy, both Therabody and WHOOP leaned towards video content. Therabody showcased 44 videos alongside a minimal number of 3 images, while WHOOP utilized 25 videos and 17 images to effectively convey their message.

In May, American Girl emerged as the leader with 23 emails, closely trailed by Funko and GAME, each sending 17 emails. Lovevery dominated the ads landscape, creating 138 new ads and utilizing 116 unique ad copies. MEL Science showcased a strong presence as well, with 116 new ads but featuring just 25 unique ad copies. Both Lovevery and MEL Science demonstrated a focus on videos in their ad strategies, with Lovevery utilizing 129 videos vs. 8 images and MEL Science featuring 91 videos vs. 22 images.

In May, Theragun and Peloton remain the frontrunners in email communication, with Theragun sending 22 emails and Peloton following closely with 17 emails. As for advertising, Peloton takes the lead with 164 new ads and 104 unique ad copies. Theragun is not far behind, creating 111 new ads. Peloton adopts a well-rounded ad strategy with 77 videos and 72 images, while Theragun prioritizes videos, featuring 71 videos and 24 images in their campaigns.

During May, Peloton and TRX Training jointly lead in email communication, with 17 emails sent by each brand. Peloton stands out as the top advertiser, creating 164 ads and utilizing 104 unique ad copies. Gymshark follows closely with 120 new ads. In terms of ad strategy, Peloton strikes a balance between images and videos, featuring 77 videos and 72 images. Meanwhile, Gymshark focuses primarily on images, incorporating 69 images and 4 videos in their ad campaigns.

April's top email sender was Build-A-Bear Workshop with 33 emails, followed by American Girl with 19 emails. Funko took the lead in advertising with 44 new ads created, followed by Lovevery and Build-A-Bear Workshop, both with 30 new ads.

Funko and Build-A-Bear Workshop leaned more toward images in their ad strategies, with Funko using 42 images vs. 2 videos, and Build-A-Bear Workshop using 26 images. On the other hand, Lovevery focused on videos with 28 videos vs. 2 images.

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During April, Theragun took the lead in terms of the number of emails sent with 24 emails, followed by Peloton with 16 emails. Theragun also led in the number of ads launched with 49 new ads created in April, followed by Oru Kayak with 44 new ads. Regarding the ad strategy, Theragun focused on using videos with 44 new videos and only 2 new images in its new ads, while Oru Kayak emphasized using images with 35 new images and 9 new videos.

In February, Peloton dominated in terms of email and advertising, having sent 20 emails and launched 106 new ads. Peloton also surpassed its competitors in creating new ad copies, producing 35 in total and it leaned heavily towards videos, with a video proportion of 67% with 40 new videos vs. 16 new images in their new launched ads this month.

Despite the relatively low number of emails sent by brands in the wearables industry during the month of March, there were some notable players in the advertising side. Oura, with 97 new ads and 39 ad copies, stood out as a brand that heavily relied on videos in their advertising strategy, with 79% of their new ads being video-based. Withings, on the other hand, created 59 new ads and 30 ad copies, with a preference for using images in their ads. Only 12% of their new ads were videos. Lastly, Therabody created 53 new ads and 31 ad copies, with a staggering 98% of their ads containing videos, making them a brand that is clearly focused on video marketing.

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In March, Build-A-Bear Workshop sent the highest number of emails with 34 emails, followed by American Girl with 23 emails.

MEL Science created the highest number of new ads with 60 new ads during this period, followed by Lovevery with 50 new ads. Lovevery also stands out with 46 ad copies as the top brand in terms of the number of unique ad copies used in its new ads.

In terms of their preference for images vs. videos in their new ads, Lovevery is more oriented towards using images this month with a percentage of 86%. MEL Science, on the other hand, has an almost equal percentage for images and videos, with a slight preference for images at 54%. BigSTuffed is also more oriented towards using images in their ads, with a percentage of 71% for images.

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In March, Oru Kayak took the lead in terms of the highest number of emails sent, sending 25 emails, followed by Theragun and Peloton with 21 and 19 respectively. On the other hand, Peloton outperformed other brands with a whopping 106 new ads launched and 53 unique ad copies used during the same period. Peloton's advertising strategy for new media predominantly involved images, which accounted for 61% of the media used, while the remaining 39% consisted of videos.

In April, Peloton was surpassed in both email and ad numbers. Rogue took the lead in terms of emails sent with 18 emails, followed by Peloton and PRx Performance, both sending 16 emails.

The DB Method created the highest number of new ads with 60, followed by WIT Fitness with 58 new ads and Gymshark with 51 new ads, which also had the highest number of ad copies with 42 in total.

When it comes to ad strategy, The DB Method is more focused on videos, creating 55 new videos versus only 5 new images. WIT Fitness also emphasizes videos in their new ads with 38 new videos compared to 20 new images.

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