The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: American Girl leads with 29 emails, focusing on discounts. Funko follows with 22, and GAME sends 12 emails promoting new toys and sales. Superplastic and Nugget are active with 11 and 8 emails each, while WOWCube sends 6. Lovevery, Lime Tree Kids, and Jiggy Puzzles trail behind with fewer than 4 emails. Build-A-Bear Workshop, MEL Science, BigStuffed, The Works, Quell, and Osmo show no email activity. American Girl and Funko's high email volumes highlight strong promotional efforts, while several brands lag significantly.
Email Deliverability and Spam Scores: WOWCube excels with a spam score of -7.43, indicating excellent deliverability. GAME and Funko also perform well with scores of -4.56 and -3.05. American Girl and Jiggy Puzzles, with scores around -2.2, need improvement. Nugget has a fair spam score of -1.43, showing mixed performance. Brands like Lovevery, Lime Tree Kids, and Superplastic face challenges with poor scores, indicating potential delivery issues. WOWCube and GAME's high scores suggest strong email campaigns, while others like Lovevery need significant improvements to reduce spam risk.
Advertising Impact and Diversity: Lovevery leads in ad volume with 98 ads, emphasizing strong market presence. Build-A-Bear Workshop and MEL Science follow closely with 91 and 64 ads. BigStuffed and The Works show moderate activity with 49 and 32 ads. Funko and American Girl trail with 32 and 30 ads. Quell, Superplastic, and Nugget are less active with fewer than 15 ads. GAME, Lime Tree Kids, Osmo, and WOWCube show minimal ad activity. Lovevery and Build-A-Bear Workshop excel in ad diversity, enhancing their visibility, while brands like Osmo and WOWCube miss opportunities for broader market engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
