The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Insights: Veri and Fitbit lead email marketing with 7 emails each, but Veri's promotional rate is only 71%. Qardio sent 4 emails, all promotional, ensuring good engagement. Apollo Neuroscience sent 6 emails but with low promotional content. Levels and OrCam also sent a few emails, showing mixed engagement. Brands like Supersapiens and Withings sent minimal emails, struggling with performance. WHOOP, Quell, and FoodMarble have no email activity, indicating they lag in email marketing efforts.
Deliverability and Spam Scores: Fitbit stands out with a spam score of -8.41, ensuring high deliverability, though the email size is large at 3,227.24 kb. Withings also shows strong deliverability with a spam score of -5.1 and a small email size. Qardio, Veri, and Apollo Neuroscience maintain decent spam scores but need to improve email sizes for better performance. OrCam has a near-zero spam score, indicating issues. Supersapiens and Levels need improvement in both spam scores and email sizes to enhance deliverability.
Advertising Strategies and Performance: WHOOP and Therabody lead with 135 and 107 ads, respectively, showing a strong market presence. Withings follows with 41 ads but lacks diverse content. Veri and OrCam have moderate ad activity but need improvement in unique copy. Quell and Apollo Neuroscience show low ad volumes, limiting their visibility. FoodMarble performs fairly with 30 ads. Brands like Levels, Supersapiens, and Fitbit have no ad activity, significantly lagging behind in advertising efforts. Increasing ad diversity is crucial for underperforming brands.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
