The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: American Girl takes the lead in the toys industry with a significant number of emails sent, maintaining good email scoring despite needing improvement in promotions. Funko and Superplastic also perform well, showcasing good email scoring and promotions. BigStuffed and Lime Tree Kids exhibit potential but need enhancements, especially in promotions. Jiggy Puzzles, Lovevery, Nugget, Osmo, GAME, MEL Science, The Works, Quell, Build-A-Bear Workshop, and WOWCube face challenges and require substantial improvements in both email scoring and promotions.
Email Deliverability Summary: Jiggy Puzzles excels in email deliverability, demonstrating a low spam score and optimal email size. American Girl, Nugget, and WOWCube also perform well, maintaining a good balance between spam score and email size. Osmo, GAME, Quell, Lime Tree Kids, Lovevery, and Funko need enhancements, particularly in spam score and email size. The Works, BigStuffed, MEL Science, and Superplastic lag behind, requiring significant improvements in both aspects to enhance deliverability.
Ads Performance Summary: Lovevery leads in ads performance with a high number of new ads, good ad velocity, and diverse copies. Build-A-Bear Workshop and BigStuffed also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. American Girl, Superplastic, Quell, MEL Science, The Works, Funko, GAME, Nugget, and Lime Tree Kids show potential but need enhancements in both ad velocity and diversity. Jiggy Puzzles, Osmo, and WOWCube face challenges, requiring improvements in both ad velocity and diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
