The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fitness
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, TRX Training and Peloton emerged as the top email senders, with TRX Training taking the lead with 16 emails, closely followed by Peloton with 15 emails.
When it comes to advertisements, Gymshark claimed the top position with a remarkable 120 new ads created in June, accompanied by the highest number of ad copies, totaling 70. Peloton secured the second position with 106 new ads.
In terms of ad media used in June's campaigns, both Gymshark and Peloton showed a preference for images over videos. Gymshark utilized 45 images and 31 videos, while Peloton incorporated 56 images and 50 videos into their advertising content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
