The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fitness
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Fitness industry, Rogue takes the lead in email marketing. They send a good number of emails, but their email scoring needs improvement. TRX Training and WIT Fitness are also strong performers in email marketing. On the other hand, brands like Echelon, Ergatta, and Peloton struggle with their email marketing, both in the number of emails sent and their email performance.
Email Deliverability Summary: Gymshark is a standout in email deliverability, with good average spam scores and fair email size optimization. On the contrary, brands like The DB Method and Echelon face challenges in email deliverability with poor spam scores and email size optimization.
Ads Performance Summary: Gymshark leads the pack in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Tonal and Vanquish Fitness also perform well in advertising. Brands like obé fitness and The DB Method need to enhance their advertising efforts as they have very few new ads detected and limited ad diversity.
Social Ads Diversity Summary: TRX Training stands out for social ad diversity, especially in using video assets. Quell and PRx Performance also perform well in social ad diversity. In contrast, brands like FightCamp and The DB Method have limited social ad diversity, with no or very few videos in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
