The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, the wearable brands of the benchmark did not send a significant number of emails. Therabody took the lead with a total of 12 emails, followed by Apollo Neuroscience with 8 emails.
When it comes to ads, Therabody emerged as the leader with 132 new ads and the highest number of ad copies used (51). WHOOP secured the second position with 81 new ads created.
In terms of ad strategy, Therabody showed a preference for videos over images, while WHOOP focused more on images. Therabody used 70 videos compared to 43 images, while WHOOP utilized 55 images and 24 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
