The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, American Girl emerged as the leader with 23 emails, closely trailed by Funko and GAME, each sending 17 emails. Lovevery dominated the ads landscape, creating 138 new ads and utilizing 116 unique ad copies. MEL Science showcased a strong presence as well, with 116 new ads but featuring just 25 unique ad copies. Both Lovevery and MEL Science demonstrated a focus on videos in their ad strategies, with Lovevery utilizing 129 videos vs. 8 images and MEL Science featuring 91 videos vs. 22 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
