The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sports Tech
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Sports Tech industry, Hydrow emerges as a leader in email marketing. They not only send a significant number of emails but also maintain high email scoring. Tonal is another top performer with a good balance of emails sent and high email scoring. In contrast, brands like Echelon and Ergatta need to improve their email marketing performance, particularly in email scoring.
Email Deliverability Summary: Tempo Fit and Theragun stand out for their email deliverability. They have good average spam scores and fair email size optimization. However, Oru Kayak and Quell need to work on their email deliverability, as they have fair spam scores but face challenges in email size optimization.
Ads Performance Summary: Theragun leads in advertising performance, with a high number of new ads detected and a variety of unique ad copies. Hydrow, Tempo Fit, and Tonal also perform well in advertising. Conversely, brands like FightCamp and Ergatta need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.
Social Ads Diversity Summary: Oru Kayak and Quell shine in social ad diversity, with a significant proportion of video assets in their ads. Hydrow and Peloton also perform well in this aspect. However, brands like Joovv and Supersapiens have limited social ad diversity, with a lack of video content in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
