The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: American Girl stands out in email marketing, leading with 17 impactful emails, showcasing good performance (44.82%) but lacking in promotions (0%). Funko follows closely, sending 14 effective emails with impressive performance (59.29%) and promotions (0%). Lime Tree Kids sends 9 emails with good performance (40.67%) but needs improvement in promotions (44%). GAME, Jiggy Puzzles, and Lovevery deliver strong performances but struggle in promotions. Nugget, WOWCube, and BigStuffed show potential but require enhancements in both performance and promotions. MEL Science and Quell lag behind in both aspects, needing strategic adjustments for a competitive edge.
Email Deliverability Insights: Jiggy Puzzles excels in email deliverability with a commendable spam score ( -1.83) but faces challenges in email size. American Girl and Nugget demonstrate good deliverability with positive spam scores but need improvements in email size. WOWCube and Osmo showcase solid deliverability with positive spam scores but face challenges in email size. GAME and Quell deliver a balanced performance in both spam scores and email size. Lime Tree Kids, Lovevery, and Funko exhibit a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. The Works, BigStuffed, MEL Science, Superplastic, and Build-A-Bear Workshop face challenges in both deliverability and spam scores, needing substantial improvements.
Ads Performance: Build-A-Bear Workshop dominates in advertising with 116 impactful ads, showcasing both volume and diversity. MEL Science closely follows with 71 impactful ads, emphasizing volume and a variety of copy. BigStuffed, Lovevery, and Funko exhibit a commendable mix of volume and unique copy. American Girl, The Works, and Quell need strategic adjustments in both volume and diversity to optimize their advertising impact. Nugget, GAME, WOWCube, and Superplastic require a substantial push to compete effectively in the Toys market. Lime Tree Kids, Jiggy Puzzles, and Osmo face challenges in both advertising volume and diversity, requiring significant improvements.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
