The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, American Girl and Funko retained their email leadership, sending 21 and 19 emails respectively.
In terms of advertising, MEL Science maintained its top position with 88 new ads created. Build-A-Bear Workshop followed in second place with 70 new ads and the highest number of ad copies (60).
Regarding ad strategy, MEL Science prioritized videos, while Build-A-Bear Workshop exclusively used images this month. MEL Science featured 60 videos compared to 28 images, while Build-A-Bear Workshop utilized only 55 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
