The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fitness
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: TRX Training and Vanquish Fitness lead the Fitness industry in email marketing. TRX Training exhibits good performance in both email scoring and promotions, while Vanquish Fitness maintains strong email scoring despite a fair promotion percentage. PRx Performance stands out with good email scoring but needs to manage promotions more effectively. Brands like Gymshark and obé fitness lag in email marketing, facing challenges in scoring and promotion management.
Email Deliverability Summary: Gymshark excels in email deliverability, achieving a low spam score and optimizing email size effectively. Vanquish Fitness, although showing good overall deliverability, needs improvement in email size optimization. PRx Performance struggles with fair email scoring and size optimization, affecting its overall deliverability. Brands like Echelon and WIT Fitness face challenges in both spam score and email size optimization.
Ads Performance Summary: Gymshark dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, The DB Method, and WIT Fitness also perform well, showcasing a good balance of ad velocity and unique copy. TRX Training lags behind in ad velocity and copy diversity, impacting its visibility. Brands like obé fitness and FightCamp need to enhance their ad strategies to compete effectively.
In conclusion, TRX Training and Vanquish Fitness lead in Fitness industry marketing, excelling in both email and advertising. Gymshark dominates in ads but faces challenges in email marketing. PRx Performance needs refinement in both areas, while brands like Peloton and Ergatta require significant improvements to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
