The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: American Girl emerges as the leader in email marketing within the toys industry, sending out 24 emails with a good balance in email scoring despite a high promotion rate. Funko closely follows with 22 emails, demonstrating strong email scoring and a moderate promotional content ratio. Superplastic also exhibits commendable email marketing performance, with 12 emails and a high email scoring rate, indicating effective engagement with the target audience.
Email Deliverability and Spam Scores: Jiggy Puzzles showcases efficient email deliverability with a positive spam score, although it needs improvement in managing email size to enhance its performance in this aspect. American Girl excels in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong presence in the toys industry. Nugget demonstrates solid email deliverability with a positive spam score, reflecting effective email size management and efficient engagement strategies.
Advertising Impact and Diversity: MEL Science stands out in advertising impact with 58 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the toys industry. Lovevery closely follows with 58 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Build-A-Bear Workshop demonstrates solid advertising strategies with 55 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
