The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of June, American Girl maintained its position as the frontrunner in email communications, sending a total of 26 emails. Following behind is Funko, with 15 emails.
Shifting our focus to advertising efforts, MEL Science emerged as the leader, creating 103 new ads. Lovevery secured the second position by creating 95 new ads, incorporating the highest number of ad copies (81) compared to all the other brands of the benchmark.
Turning our attention to the ad media utilized, both MEL Science and Lovevery showcased a preference for videos over images. MEL Science employed 62 videos alongside 41 images, while Lovevery utilized 76 videos and 17 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
