The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Qardio leads the Wearable industry in email marketing, demonstrating both quantity and quality. Quell, Apollo Neuroscience, and OrCam follow closely, displaying good practices in email sending but with room for improvement in scoring and promotions. Levels and Supersapiens exhibit potential but need enhancements, particularly in promotions. veri and Fitbit are proficient in sending emails but face challenges in scoring and promotions. Withings and FoodMarble lag behind, needing significant improvements in email sending, scoring, and promotions. Oura, Therabody, and WHOOP have not engaged in email marketing.
Email Deliverability Summary: FoodMarble excels in email deliverability, combining a strong spam score with optimal email size. OrCam and Qardio show promise but need improvements, particularly in email size. Fitbit and veri demonstrate fair performance but need attention in email size. Apollo Neuroscience, Quell, and Withings exhibit challenges in deliverability, especially in spam score and email size. Levels, Supersapiens, WHOOP, and Therabody require strategic improvements in both aspects for better deliverability.
Ads Performance Summary: Withings dominates the Wearable industry in ads performance, showcasing a high number of new ads and diverse copies. Oura closely follows, displaying both velocity and diversity. WHOOP, FoodMarble, and Therabody maintain strong ad performances, combining both velocity and unique copies. OrCam, Quell, and veri exhibit potential but need improvements, particularly in ad velocity. Apollo Neuroscience, Fitbit, and Levels struggle with both aspects and require strategic enhancements.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
