The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, the wearables industry once again experienced a low number of emails. Therabody emerged as the frontrunner in terms of emails with 11, closely followed by Apollo Neuroscience with 10 emails.
Therabody continued its dominance in the advertising arena, leading with 49 new ads and the highest number of ad copies utilized this month with 22 ad copies. WHOOP secured the second position with 42 new ads.
When it comes to ad strategy, both Therabody and WHOOP leaned towards video content. Therabody showcased 44 videos alongside a minimal number of 3 images, while WHOOP utilized 25 videos and 17 images to effectively convey their message.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
