The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Qardio leads the wearables industry in email marketing with the highest email scoring and a low percentage of promotions. Apollo Neuroscience and Therabody also perform well in email marketing, achieving good email scoring. Brands like Fitbit - EN and Quell lag behind in email marketing.
Email Deliverability Summary: FoodMarble excels in email deliverability with the best average spam score and optimized email size. Qardio and Withings also perform well in email deliverability. Brands like Fitbit - EN and Therabody need to improve their email deliverability.
Ads Performance Summary: WHOOP leads in advertising with the highest number of new ads detected and a variety of unique copies. Withings and OrCam also perform well in ads. Brands like Supersapiens and Levels are lagging behind in ad performance.
Social Ads Diversity Summary: OrCam stands out in social ad diversity with a high proportion of videos. Apollo Neuroscience and Quell also perform well in this aspect. Brands like Fitbit - EN and Levels need to diversify their social ads with more videos.
In summary, Qardio leads in email marketing, while FoodMarble excels in email deliverability. WHOOP is the leader in advertising, and OrCam stands out in social ad diversity. Brands like Fitbit - EN and Supersapiens need to improve their email marketing and ad performance to compete effectively in the wearables industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
