The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sports Tech
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Hydrow and Joovv lead the Sports Tech industry in email marketing. Hydrow stands out with a strong performance in both email scoring and promotions. Joovv, while excelling in email scoring and promotions, needs improvement in the promotion management area. Oru Kayak follows closely, showcasing good email scoring but struggling with promotions. Tonal and Echelon are performing well but face challenges in promotions.
Email Deliverability Summary: Hydrow excels in email deliverability with a low spam score and effective email size optimization. Quell and Tempo Fit demonstrate good deliverability but face challenges in email size optimization. Theragun, Oru Kayak, and Supersapiens need improvements in both spam score and email size optimization. Echelon and FightCamp lag behind in deliverability, struggling with both spam score and email size optimization.
Ads Performance Summary: Hydrow dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, Oru Kayak, and Wahoo Fitness also perform well, maintaining a good balance of ad velocity and unique copy. Peloton struggles in ad velocity and diversity, impacting its visibility. Brands like Tempo Fit and Clmbr face challenges in both ad velocity and copy diversity.
In conclusion, Hydrow leads the Sports Tech industry, excelling in both email marketing and advertising. Joovv and Oru Kayak follow closely but need refinement in certain areas. Tonal and Wahoo Fitness perform well but require improvements in promotions and ad diversity. Brands like Peloton, Echelon, and FightCamp need significant enhancements to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
