The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sports Tech
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Peloton leads the sports tech industry with a powerful email marketing strategy, sending 16 impactful emails with a remarkable performance score of 63%. Hydrow closely follows with 25 emails and an impressive 65% performance score. While Oru Kayak and Theragun show strength in email volume, Oru Kayak's balanced approach earns it a fair performance rating. Tonal and Joovv, though performing decently, have room for improvement. Brands like Tempo Fit, FightCamp, and Ergatta lag in both email volume and performance and should refine their strategies for a more competitive edge.
Email Deliverability Insights: Peloton excels not only in email marketing but also in deliverability, maintaining a solid performance with a low spam score. Joovv showcases excellent deliverability with a well-managed spam score. Conversely, brands like Theragun, Supersapiens, and Wahoo Fitness need focused efforts to improve their email deliverability. Ergatta exhibits poor email deliverability and should strategize to enhance its market impact.
Ads Performance: Peloton stands out in advertising with 149 new ads and 65 unique copies, demonstrating a diverse and impactful advertising strategy. Hydrow and Theragun also exhibit strong advertising impact, ensuring a well-rounded market presence. Brands like Oru Kayak, Tonal, and Wahoo Fitness need to enhance their advertising efforts to remain competitive. Social ads diversity averages at 47.09%, indicating a balanced mix of images and videos in marketing campaigns across the industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
