The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fitness
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Rogue leads in email marketing with 22 emails sent, showcasing good email scoring but needs improvement in promotional diversity. TRX Training follows closely with 16 emails, demonstrating excellent email scoring and effective promotions. Vanquish Fitness presents a strong email marketing strategy with 14 emails but requires enhancement in email scoring and promotional variety. Ergatta and Peloton both demonstrate potential with 12 emails each but need improvements in email scoring and promotional diversity to solidify their positions as top performers.
Email Deliverability and Spam Scores: Gymshark exhibits improved email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer. Vanquish Fitness also showcases positive email deliverability with a good spam score but requires strategic adjustments in email size management to enhance competitiveness. Quell leads in email deliverability with a good spam score and effective email size management, distinguishing itself as a leader in the industry. PRx Performance demonstrates promising email deliverability with a positive spam score but requires enhancements in email size management to optimize competitiveness.
Advertising Performance: Gymshark leads in advertising impact with 236 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the fitness industry. Peloton closely follows with 73 impactful ads, showcasing a variety of unique copies and a high proportion of video content. Vanquish Fitness exhibits solid advertising impact with 70 impactful ads, emphasizing a balance between volume and diversity in ad content. Rogue presents promising advertising strategies with 42 impactful ads, emphasizing a balance between volume and diversity in ad content. Wahoo Fitness and Tonal demonstrate potential in advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
