The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sports Tech
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Hydrow leads in email marketing with 22 emails sent, boasting excellent email scoring and minimal promotions, showcasing a strong email marketing strategy. Ergatta and Peloton follow with 12 emails each, demonstrating potential but requiring improvements in email scoring and promotional diversity to solidify their positions as top performers. Oru Kayak showcases effective email marketing with 11 emails, displaying good email scoring and promotional diversity.
Email Deliverability and Spam Scores: Tempo Fit exhibits fair email deliverability with a decent spam score but requires improvements in email size management for optimal performance. Oru Kayak showcases positive email deliverability with a good spam score and efficient email size management, positioning itself as a top performer in this aspect. Quell leads in email deliverability with a good spam score and effective email size management, distinguishing itself as a leader in the industry.
Advertising Performance: Peloton leads in advertising impact with 73 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sports tech industry. Theragun closely follows with 70 impactful ads, showcasing a variety of unique copies and a high proportion of video content. Hydrow exhibits solid advertising impact with 55 impactful ads, emphasizing a balance between volume and diversity in ad content. Echelon presents promising advertising strategies with 33 impactful ads, emphasizing a balance between volume and diversity in ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
