The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Toys industry sees a substantial 37.35% boost in weekly emails, averaging 14.93. Lovevery spearheads, showcasing impressive engagement with 114 new ads and diverse content. Osmo and Build-A-Bear Workshop follow, demonstrating solid engagement, while Jiggy Puzzles needs to revamp its strategy, with a poor email scoring and low promotions.
Email Deliverability Insights: Delivery optimization reveals diverse performance. Jiggy Puzzles grapples with both poor spam scores and inefficient email size handling, warranting immediate attention. American Girl excels in delivery, maintaining a good spam score and email size optimization. Lovevery, despite good spam scores, struggles with larger email sizes, impacting deliverability.
Ads Performance: The industry witnesses a slight 5.73% dip in weekly ads, averaging 40.6. Lovevery dominates with 114 new ads and a plethora of unique copies, showcasing an expansive advertising landscape. The Works, Quell, and GAME also demonstrate commendable ad velocity, while WOWCube lags behind with no detected ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
