The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fitness
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Fitness industry witnessed a 22.02% uptick in weekly emails, averaging 11.47. Gymshark spearheads, sending 18 emails with commendable scoring. Vanquish Fitness closely follows, but with poor email scoring, indicating an area for improvement. PRx Performance stands as a contender but grapples with a high spam score, impacting email deliverability.
Email Deliverability Insights: Despite Gymshark's email prowess, its large email size poses deliverability challenges. Vanquish Fitness, while prolific in ads, faces deliverability hurdles. In contrast, Peloton emerges as a winner, not only excelling in email deliverability but also maintaining a robust social media presence.
Ads Performance: Ads surged by 46.47%, averaging 46.87 weekly. Peloton takes the lead with 111 ads, showcasing diversity. Gymshark shines not only in emails but also in ads, with 66 detected. Vanquish Fitness, though prolific, faces challenges in ad diversity. Socially, TRX Training stands out with a high video proportion, ensuring engaging content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
