The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sports Tech
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Theragun and Peloton once again maintained their leading positions in email campaigns. Theragun surpassed with 24 emails, while Peloton followed closely behind with 15 emails.
When it comes to advertising, Theragun and Peloton continued their dominance, with Theragun taking the lead this time by creating 114 new ads. Peloton secured the second position with 106 new ads, and it also stood out by utilizing the highest number of ad copies, totaling 50, among all the brands in the benchmark for the month of June.
In terms of ad strategy, Theragun opted for a higher proportion of videos, incorporating 51 videos and 47 images into their campaigns. On the other hand, Peloton prioritized images, utilizing 56 images and 50 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
