The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the toys industry, American Girl is a leader in email marketing, sending a large number of emails with a good email score, although they have a high percentage of promotions. Funko follows closely, with a good number of emails and a reasonable email score. BigStuffed stands out with the highest email score and a low percentage of promotions. Brands like Lovevery and GAME need to improve their email marketing performance.
Email Deliverability Summary: American Girl is excellent in email deliverability with a good email score and optimized email size. Jiggy Puzzles and WOWCube also perform well in this aspect. Osmo, despite having a good email score, needs to optimize their email size. On the other hand, Lime Tree Kids and Lovevery need to work on reducing their spam scores.
Ads Performance Summary: Lovevery leads the toys industry in advertising, publishing a significant number of ads with a variety of unique copies. Build-A-Bear Workshop and MEL Science are also strong performers in advertising. Brands like Jiggy Puzzles and Osmo are not performing as well in terms of ad velocity and variety.
Social Ads Diversity Summary: Quell has the highest social ads diversity with a significant proportion of videos in their ads. Lovevery also stands out with a high video proportion. However, brands like Jiggy Puzzles and The Works need to diversify their social ads by incorporating more videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
