The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fitness
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Peloton was surpassed in both email and ad numbers. Rogue took the lead in terms of emails sent with 18 emails, followed by Peloton and PRx Performance, both sending 16 emails.
The DB Method created the highest number of new ads with 60, followed by WIT Fitness with 58 new ads and Gymshark with 51 new ads, which also had the highest number of ad copies with 42 in total.
When it comes to ad strategy, The DB Method is more focused on videos, creating 55 new videos versus only 5 new images. WIT Fitness also emphasizes videos in their new ads with 38 new videos compared to 20 new images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
