The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The wearables industry witnessed a remarkable surge in email activity, with an average of 9.23 emails sent per brand. Therabody leads with 26 emails, showcasing a strong email strategy. Fitbit - EN and Levels follow closely, maintaining a good balance in performance. Notably, WHOOP and Withings are lagging, with no observed email activity. Qardio and Oura display potential but need to enhance their email scoring and promotional strategies for sustained success.
Email Deliverability Insights: Deliverability metrics unveil a nuanced landscape. FoodMarble excels with a substantial decrease in spam score and optimal email size. Fitbit - EN, while excelling in spam score, faces challenges with email size, potentially impacting its overall performance. OrCam and Withings demonstrate commendable deliverability, setting them as leaders. WHOOP excels in email size optimization but falls short in spam score, indicating areas for improvement.
Advertising Performance: The industry boasts an average of 46.31 ads published per brand. WHOOP and Therabody emerge as advertising giants with 172 and 136 ads, respectively, showcasing diversity in content. Quell impresses with a balanced mix of images and videos, while OrCam's exclusive use of images demands a strategic shift. Fitbit - EN and Apollo Neuroscience need to ramp up their advertising efforts to stay competitive. This summary equips the executive board with actionable insights for strategic decision-making in the dynamic wearables market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
