The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Toys
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March, Build-A-Bear Workshop sent the highest number of emails with 34 emails, followed by American Girl with 23 emails.
MEL Science created the highest number of new ads with 60 new ads during this period, followed by Lovevery with 50 new ads. Lovevery also stands out with 46 ad copies as the top brand in terms of the number of unique ad copies used in its new ads.
In terms of their preference for images vs. videos in their new ads, Lovevery is more oriented towards using images this month with a percentage of 86%. MEL Science, on the other hand, has an almost equal percentage for images and videos, with a slight preference for images at 54%. BigSTuffed is also more oriented towards using images in their ads, with a percentage of 71% for images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
