The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Wearables
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Therabody leads the email marketing landscape with 7 well-crafted emails, maintaining a good performance ratio (49.86%), despite a high promotion rate (71%). Levels, Apollo Neuroscience, and Fitbit closely follow, exhibiting strong email marketing strategies and a balanced promotion ratio. veri showcases potential with a good number of emails and performance but requires enhancements in promotion strategies. Oura, Withings, Qardio, OrCam, Supersapiens, Quell, FoodMarble, and WHOOP need strategic improvements in both performance and promotion strategies to elevate their competitiveness in the wearables industry.
Email Deliverability Insights: FoodMarble stands out in email deliverability with a positive spam score (-1.1) but faces challenges in managing email size efficiently. OrCam demonstrates good deliverability with a positive spam score and efficient email size management. Qardio exhibits promising deliverability with a positive spam score but requires adjustments in email size. Fitbit, Apollo Neuroscience, Quell, veri, Supersapiens, Levels, and Oura face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.
Ads Performance: WHOOP leads in advertising with 64 impactful ads, showcasing both volume and diversity in ad content. Oura closely follows with 61 impactful ads, emphasizing volume and a variety of unique copies. Therabody, Withings, and OrCam exhibit a commendable mix of volume and unique copy in advertising. veri, FoodMarble, Apollo Neuroscience, Fitbit, Levels, Supersapiens, Qardio, and Quell showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the wearables industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
