Oura

Email Marketing Insights: Bluetti and Bose lead with 12 emails each, focusing on strong promotional campaigns. Molekule and Courant follow with 10 emails each, though their promotional content is less engaging. Brands like Raycon, ASUS, and Shokz sent 4 emails each, but they lacked significant promotional impact. On the lower end, Best Buy and Skydio are struggling with minimal email activity. Brands such as Oura, EcoFlow, and Creality have no email presence, indicating a need to strengthen their email marketing strategies.

Deliverability and Spam Scores: Bose excels with a spam score of -3.58, ensuring good deliverability and email size. Bluetti and Courant also perform well in deliverability but need to reduce email sizes for better efficiency. Raycon and Molekule face challenges with high email sizes and poor spam scores, impacting their deliverability. ASUS shows strong email size management but struggles with spam scores. Skydio and Master & Dynamic have near-zero spam scores, indicating issues. Brands like EcoFlow, Creality, and Oura need to improve both deliverability and email management.

Advertising Strategies and Performance: EcoFlow and Bose dominate with 104 and 88 ads, respectively, showcasing a robust advertising presence. Raycon and Creality also perform well with 83 and 55 ads. Molekule shows fair performance with 32 ads but needs improvement in unique copy. Brands like Veri, Shokz, and Bluetti have moderate ad activity but lack diversity in content. ASUS, Best Buy, and Master & Dynamic lag significantly with fewer ads. Cowboy has minimal ad activity, and brands like Oura, Skydio, and Courant need to enhance their advertising efforts to compete effectively.

Email Marketing Insights: Veri and Fitbit lead email marketing with 7 emails each, but Veri's promotional rate is only 71%. Qardio sent 4 emails, all promotional, ensuring good engagement. Apollo Neuroscience sent 6 emails but with low promotional content. Levels and OrCam also sent a few emails, showing mixed engagement. Brands like Supersapiens and Withings sent minimal emails, struggling with performance. WHOOP, Quell, and FoodMarble have no email activity, indicating they lag in email marketing efforts.

Deliverability and Spam Scores: Fitbit stands out with a spam score of -8.41, ensuring high deliverability, though the email size is large at 3,227.24 kb. Withings also shows strong deliverability with a spam score of -5.1 and a small email size. Qardio, Veri, and Apollo Neuroscience maintain decent spam scores but need to improve email sizes for better performance. OrCam has a near-zero spam score, indicating issues. Supersapiens and Levels need improvement in both spam scores and email sizes to enhance deliverability.

Advertising Strategies and Performance: WHOOP and Therabody lead with 135 and 107 ads, respectively, showing a strong market presence. Withings follows with 41 ads but lacks diverse content. Veri and OrCam have moderate ad activity but need improvement in unique copy. Quell and Apollo Neuroscience show low ad volumes, limiting their visibility. FoodMarble performs fairly with 30 ads. Brands like Levels, Supersapiens, and Fitbit have no ad activity, significantly lagging behind in advertising efforts. Increasing ad diversity is crucial for underperforming brands.

Email Marketing Insights: Brooklinen and Sutera Sleep lead email marketing with 28 and 27 emails, respectively, followed by Casper at 26 and Eight Sleep at 25. Brooklinen focuses heavily on promotions with 92% of their emails being offers. Eight Sleep stands out with high email engagement, offering frequent discounts. Purple sent 19 emails, but all were promotional. Brands like Manta Sleep, Coop, and Buffy are mid-tier, with 11-12 emails. Lagging brands like Baloo and The Sleep Code need to increase email frequency and promotional content to improve engagement.

Deliverability and Spam Scores: Eight Sleep and Buffy excel in spam scores at -2.7 and -2.85, showing effective deliverability. Bearaby and Casper also perform well with scores of -2.79 and -2.6. Manta Sleep and Parachute Home are fair at -2.3 and -2.11. Purple, Baloo, and The Sleep Code struggle with higher spam scores, indicating a need for better deliverability strategies. Brooklinen and Coop also need improvement. Top performers like Eight Sleep and Buffy should maintain their strategies, while brands like Purple and Baloo must address deliverability issues to avoid the spam folder.

Advertising Strategies and Performance: Manta Sleep and Brooklinen dominate advertising with 131 and 105 ads, respectively. Eight Sleep and Purple follow with 63 and 51 ads. Coop and Layla Sleep also perform well, with 50 and 38 ads. Brands like Baloo, Buffy, and Oura have fewer ads, indicating less market presence. Casper and Parachute Home show minimal activity with 1 and 0 ads, respectively. In social ads, Eight Sleep excels with 28 new images and 35 videos, while Brooklinen also performs well with 83 images and 22 videos. Brands with low ad volumes need to increase their efforts to stay competitive.

Email Marketing Performance: Bose emerges as the leader in email marketing with 15 emails sent, demonstrating good performance despite a fair email scoring, indicating room for improvement in content relevance. Bluetti follows closely with 12 emails sent, showcasing good email performance despite a fair promotion ratio. Molekule secures a notable position with 12 emails sent, exhibiting good email performance despite a high promotion ratio.

Email Deliverability and Spam Scores: Raycon displays commendable email deliverability with a positive spam score, although it faces challenges with email size management, reflecting its notable position in the market. Shokz exhibits effective email deliverability with a positive spam score, yet it struggles with email size management, underscoring its presence in the industry. ASUS demonstrates robust email deliverability with a positive spam score and efficient email size management, indicating its strong market presence.

Advertising Impact and Diversity: EcoFlow dominates in advertising impact with 83 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the consumer electronics brands industry. Raycon closely follows with 77 impactful ads, showcasing a variety of unique copies despite a poor proportion of video content. Shokz demonstrates solid advertising strategies with 76 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Apollo Neuroscience leads in email marketing with 8 emails sent, displaying good performance despite a poor email scoring, suggesting potential for improvement in content relevance. Levels follows with 7 emails sent, demonstrating good email performance despite a fair promotion ratio. veri secures a notable position with 4 emails sent, showcasing good email performance despite a fair promotion ratio.

Email Deliverability and Spam Scores: FoodMarble showcases exceptional email deliverability with a positive spam score and efficient email size management, underscoring its robust presence in the wearables brands industry. OrCam exhibits commendable email deliverability with a positive spam score, although it faces challenges with email size management, reflecting its notable position in the market. Qardio demonstrates strong email deliverability with a positive spam score, indicating its potential for further optimization in email size management.

Advertising Impact and Diversity: WHOOP dominates in advertising impact with 86 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the wearables brands industry. Therabody closely follows with 63 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Withings demonstrates solid advertising strategies with 38 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Sutera Sleep emerges as a frontrunner in email marketing, sending 30 emails with a good performance score, although it leans towards a higher promotion ratio. Brooklinen and Casper closely follow, each sending 27 emails, showcasing good email scoring despite a slightly higher promotion ratio.

Email Deliverability and Spam Scores: Sleepy Cat exhibits commendable email deliverability with a positive spam score and efficient email size management, reflecting its solid presence in the sleep brands market. Eight Sleep demonstrates strong email deliverability with a positive spam score and effective email size management, indicating a significant impact in the industry. Buffy showcases solid email deliverability with a positive spam score, although it struggles with email size management, reflecting its notable presence in the market.

Advertising Impact and Diversity: Manta Sleep dominates in advertising impact with 88 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sleep brands industry. Buffy closely follows with 61 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Purple demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Courant emerges as the leader in email marketing, sending 17 emails with a good performance score (62.76%) despite a high promotion rate (76%). Bose closely follows with 16 emails, maintaining a good performance score but with a high promotion ratio. Bluetti and Cowboy exhibit strong email marketing strategies with a balanced promotion ratio and satisfactory performance scores. Raycon, Master & Dynamic, Shokz, veri, Best Buy, Oura, EcoFlow, Creality, ASUS, Molekule, and Skydio need to improve both performance and promotion strategies to enhance their competitiveness in the consumer electronics industry.

Email Deliverability and Spam Scores: Raycon leads in email deliverability with a positive spam score (-2.35) and efficient email size management. Shokz demonstrates good deliverability with a positive spam score but requires adjustments in email size. ASUS showcases promising deliverability with a positive spam score and efficient email size management. Best Buy, Courant, Molekule, Bluetti, EcoFlow, Cowboy, Oura, Master & Dynamic, Creality, veri, and Skydio face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: EcoFlow leads in advertising with 114 impactful ads, showcasing both volume and diversity in ad content. Bose closely follows with 107 impactful ads, emphasizing volume and a variety of unique copies. Raycon, Oura, Creality, and Shokz exhibit a commendable mix of volume and unique copy in advertising. veri, Molekule, Master & Dynamic, Best Buy, Courant, Skydio, Bluetti, ASUS, and Cowboy showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the consumer electronics industry.

Email Marketing Overview: Therabody leads the email marketing landscape with 7 well-crafted emails, maintaining a good performance ratio (49.86%), despite a high promotion rate (71%). Levels, Apollo Neuroscience, and Fitbit closely follow, exhibiting strong email marketing strategies and a balanced promotion ratio. veri showcases potential with a good number of emails and performance but requires enhancements in promotion strategies. Oura, Withings, Qardio, OrCam, Supersapiens, Quell, FoodMarble, and WHOOP need strategic improvements in both performance and promotion strategies to elevate their competitiveness in the wearables industry.

Email Deliverability Insights: FoodMarble stands out in email deliverability with a positive spam score (-1.1) but faces challenges in managing email size efficiently. OrCam demonstrates good deliverability with a positive spam score and efficient email size management. Qardio exhibits promising deliverability with a positive spam score but requires adjustments in email size. Fitbit, Apollo Neuroscience, Quell, veri, Supersapiens, Levels, and Oura face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: WHOOP leads in advertising with 64 impactful ads, showcasing both volume and diversity in ad content. Oura closely follows with 61 impactful ads, emphasizing volume and a variety of unique copies. Therabody, Withings, and OrCam exhibit a commendable mix of volume and unique copy in advertising. veri, FoodMarble, Apollo Neuroscience, Fitbit, Levels, Supersapiens, Qardio, and Quell showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the wearables industry.

Email Marketing Overview: Sutera Sleep leads the email marketing segment with 30 well-crafted emails, maintaining good performance (62.1%) despite a high promotion rate (63%). Brooklinen and Eight Sleep closely follow, demonstrating commendable performance and diverse email content. Casper and Purple also exhibit strong email marketing strategies but need improvements in promotions to optimize their impact. Parachute Home, Bearaby, and Coop showcase potential but require enhancements in both performance and promotion strategies. Buffy, The Sleep Code, Manta Sleep, Oura, Baloo, Layla Sleep, and Sleepy Cat are lagging behind, needing significant adjustments to improve their email marketing effectiveness and competitiveness.

Email Deliverability Insights: Eight Sleep stands out in email deliverability with a positive spam score (-3.3) and efficient email size management. Manta Sleep, Bearaby, and The Sleep Code demonstrate good deliverability with positive spam scores but need improvements in email size management. Casper, Sutera Sleep, and Purple exhibit promising deliverability with positive spam scores but require adjustments in email size. Buffy, Brooklinen, Parachute Home, and Coop face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: Manta Sleep leads in advertising with 124 impactful ads, showcasing both volume and diversity in ad content. Brooklinen closely follows with 106 impactful ads, emphasizing volume and a variety of unique copy. Purple, Buffy, Oura, and Eight Sleep exhibit a commendable mix of volume and unique copy in advertising. Bearaby, Baloo, The Sleep Code, Casper, Coop, Sleepy Cat, Layla Sleep, and Parachute Home need strategic adjustments in both volume and diversity to optimize their advertising impact and competitiveness in the Sleep industry.

Email Marketing Overview: The wearables industry witnessed a remarkable surge in email activity, with an average of 9.23 emails sent per brand. Therabody leads with 26 emails, showcasing a strong email strategy. Fitbit - EN and Levels follow closely, maintaining a good balance in performance. Notably, WHOOP and Withings are lagging, with no observed email activity. Qardio and Oura display potential but need to enhance their email scoring and promotional strategies for sustained success.

Email Deliverability Insights: Deliverability metrics unveil a nuanced landscape. FoodMarble excels with a substantial decrease in spam score and optimal email size. Fitbit - EN, while excelling in spam score, faces challenges with email size, potentially impacting its overall performance. OrCam and Withings demonstrate commendable deliverability, setting them as leaders. WHOOP excels in email size optimization but falls short in spam score, indicating areas for improvement.

Advertising Performance: The industry boasts an average of 46.31 ads published per brand. WHOOP and Therabody emerge as advertising giants with 172 and 136 ads, respectively, showcasing diversity in content. Quell impresses with a balanced mix of images and videos, while OrCam's exclusive use of images demands a strategic shift. Fitbit - EN and Apollo Neuroscience need to ramp up their advertising efforts to stay competitive. This summary equips the executive board with actionable insights for strategic decision-making in the dynamic wearables market.

Email Marketing Overview: The consumer electronics industry experienced a robust email surge, averaging 11.87 emails per brand. Courant leads with 29 emails, showcasing an exemplary email strategy. Bose and Molekule maintain strong positions, balancing frequency and scoring. Cowboy excels in both frequency and scoring, securing a spot among the top performers. Master & Dynamic, despite an inadequate email volume, exhibits a high scoring rate. However, Bluetti and ASUS are trailing, requiring a strategic shift to enhance their email campaigns.

Email Deliverability Insights: Deliverability metrics reveal Raycon's exceptional performance with a reduced spam score and optimized email size. ASUS, despite poor email size performance, stands out with effective spam management. Best Buy faces challenges with email size, impacting overall deliverability. Creality and EcoFlow showcase remarkable improvement in deliverability, positioning them as leaders. Master & Dynamic, despite a high spam score, needs to address email size concerns. This comprehensive overview equips the board with critical insights for refining consumer electronics email strategies.

Advertising Performance: The industry boasts an average of 45.73 ads published per brand. Creality and EcoFlow dominate with 114 and 90 ads, respectively, showcasing diversity and depth in advertising. Best Buy follows closely, balancing volume and content uniqueness. Shokz and Oura lag in ad volume, requiring a strategic boost. Raycon and Courant exhibit a well-rounded mix of images and videos, enhancing their advertising effectiveness. This concise summary enables the executive board to make informed decisions in the dynamic consumer electronics market.

Email Marketing Overview: During November, the Sleep industry has witnessed a notable rise in email activity, with an average of 21.73 emails sent per brand. Brooklinen emerges as the leader, excelling with 42 well-targeted emails and good email scoring. Sutera Sleep and Eight Sleep follow closely, displaying strong email performance and scoring. In contrast, brands like Manta Sleep and Buffy face challenges in email engagement and scoring.

Email Deliverability Insights: Examining deliverability, Brooklinen maintains a remarkable balance with a decreased spam score and optimal email size. Eight Sleep also performs well, showcasing good practices in spam score and email size. However, Buffy faces challenges with significant email size, impacting its overall performance. Brands like Bearaby and Manta Sleep demonstrate a need for improvement, especially in spam score and email size optimization.

Ads Performance: Advertising metrics reveal a vibrant industry, with an average of 57.8 ads published per brand. Brooklinen leads with a substantial volume of 135 ads, featuring diverse content. Purple and Manta Sleep also showcase robust advertising strategies. In contrast, brands like The Sleep Code and Casper lag behind, indicating a potential need for strategic shifts.

Email Marketing Summary: Molekule leads the consumer electronics sector in email marketing, demonstrating both quantity and quality, closely followed by Bose. Courant is next in line, with a commendable volume, although improvements are needed in content relevance. Lagging behind are Master & Dynamic and Raycon, struggling with both the number and appeal of their emails.

Email Deliverability Summary: Raycon excels in email deliverability, showcasing a well-optimized email size and an impressive spam score. Shokz, though struggling in size optimization, maintains a strong overall deliverability. Brands like ASUS and Master & Dynamic need to enhance their strategies, facing challenges in both spam scores and email size.

Ads Performance Summary: Bose and Raycon dominate in advertising, consistently publishing a high number of ads with diverse content. EcoFlow also performs well in this area. On the flip side, Cowboy and Master & Dynamic are lagging behind, needing a significant boost in their advertising efforts to stay competitive.

Email Marketing Summary: Qardio leads the wearables industry in email marketing, combining a moderate volume of emails with stellar scoring. FoodMarble and OrCam are also strong performers, though they need to address the promotional content in their emails. Lagging behind are brands like Fitbit and Apollo Neuroscience, which struggle with both volume and performance.

Email Deliverability Summary: FoodMarble takes the lead in email deliverability, boasting an outstanding spam score and well-optimized email size. OrCam follows closely, though they need to improve email size. Conversely, Fitbit faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Levels and Supersapiens need significant improvements in both aspects.

Ads Performance Summary: Withings and Oura lead the wearables industry in advertising, publishing the most ads with diverse copies. OrCam also performs well in this regard. Lagging behind are brands like Fitbit and veri, requiring a significant boost in their advertising efforts.

Email Marketing Summary: Eight Sleep emerges as the leader in the sleeping industry's email marketing game, striking a balance with a high volume of emails and a solid scoring percentage. Sutera Sleep closely follows with a significant number of emails and a good scoring rate, though they should address a relatively high promotion percentage. Casper and Parachute Home show promise but need to improve their scoring and reduce promotional content. Lagging behind are brands like The Sleep Code and Layla Sleep, needing a boost in both volume and performance.

Email Deliverability Summary: Eight Sleep takes the lead in email deliverability, showcasing an impressive spam score and optimal email size. Sutera Sleep and Baloo also perform well in deliverability, overcoming challenges in email size. However, brands like Layla Sleep, Buffy, and The Sleep Code need significant improvements in their deliverability, addressing issues with spam scores and email sizes.

Ads Performance Summary: Brooklinen dominates the advertising landscape in the sleeping industry, publishing the highest number of ads with a diverse range of unique copies. Casper and Purple also exhibit strong advertising performances. Lagging behind are brands like Sutera Sleep and Sleepy Cat, which need to significantly enhance their advertising presence.

Email Marketing Summary: Bose emerges as the leader in the Consumer Electronics industry for email marketing, demonstrating both quantity and quality. Bluetti and Shokz follow closely, maintaining a balance between email sending and scoring. Molekule, ASUS, and Courant exhibit promising performances but need slight enhancements, particularly in scoring and promotions. Cowboy and Raycon show potential but face challenges in scoring and promotions. Best Buy and Master & Dynamic lag behind, requiring significant improvements in email sending, scoring, and promotions. veri, EcoFlow, and Oura have not engaged in email marketing.

Email Deliverability Summary: Raycon excels in email deliverability, combining a strong spam score with optimal email size. Shokz and ASUS show promise but need improvements, particularly in email size. Best Buy faces challenges in both aspects and requires strategic enhancements. Bose and veri demonstrate fair performance but need attention in email size. Creality, Skydio, and Courant exhibit challenges in deliverability, especially in spam score and email size. Molekule, Bluetti, and EcoFlow require strategic improvements in both aspects for better deliverability.

Ads Performance Summary: Bose dominates the Consumer Electronics industry in ads performance, showcasing both velocity and diversity. Best Buy closely follows, displaying a high number of new ads and diverse copies. Creality, Oura, and Bluetti maintain strong ad performances, combining both velocity and unique copies. ASUS, EcoFlow, and Raycon exhibit potential but need improvements, particularly in ad velocity. Shokz, Courant, and Molekule struggle with both aspects and require strategic enhancements. veri, Master & Dynamic, and Cowboy lag behind and need to enhance their ads strategies for better overall performance.

Email Marketing Summary: Qardio leads the Wearable industry in email marketing, demonstrating both quantity and quality. Quell, Apollo Neuroscience, and OrCam follow closely, displaying good practices in email sending but with room for improvement in scoring and promotions. Levels and Supersapiens exhibit potential but need enhancements, particularly in promotions. veri and Fitbit are proficient in sending emails but face challenges in scoring and promotions. Withings and FoodMarble lag behind, needing significant improvements in email sending, scoring, and promotions. Oura, Therabody, and WHOOP have not engaged in email marketing.

Email Deliverability Summary: FoodMarble excels in email deliverability, combining a strong spam score with optimal email size. OrCam and Qardio show promise but need improvements, particularly in email size. Fitbit and veri demonstrate fair performance but need attention in email size. Apollo Neuroscience, Quell, and Withings exhibit challenges in deliverability, especially in spam score and email size. Levels, Supersapiens, WHOOP, and Therabody require strategic improvements in both aspects for better deliverability.

Ads Performance Summary: Withings dominates the Wearable industry in ads performance, showcasing a high number of new ads and diverse copies. Oura closely follows, displaying both velocity and diversity. WHOOP, FoodMarble, and Therabody maintain strong ad performances, combining both velocity and unique copies. OrCam, Quell, and veri exhibit potential but need improvements, particularly in ad velocity. Apollo Neuroscience, Fitbit, and Levels struggle with both aspects and require strategic enhancements.

Email Marketing Summary: Sutera Sleep leads the Sleeping industry in email marketing with a robust strategy. Casper and Eight Sleep follow, but Casper needs improvement in email scoring, while Eight Sleep excels in both email scoring and promotions. Parachute Home, Brooklinen, and Purple maintain good email practices but Brooklinen and Purple should enhance promotions. Bearaby and Buffy show potential but need improvements, especially Buffy in promotions. The Sleep Code, Coop, Manta Sleep, Baloo, Layla Sleep, Oura, and Sleepy Cat lag in various aspects of email marketing.

Email Deliverability Summary: Sutera Sleep achieves top marks in email deliverability with a low spam score and optimal email size. Eight Sleep and Bearaby also perform well but need to address email size. Buffy and Brooklinen face challenges in deliverability due to higher spam scores and email size. Baloo exhibits a fair performance with room for improvement. Layla Sleep, Casper, Purple, and The Sleep Code need strategic enhancements in both spam score and email size. Oura, Coop, Manta Sleep, and Sleepy Cat require significant improvements in multiple aspects for better deliverability.

Ads Performance Summary: Oura dominates the Sleeping industry in ads performance, displaying a high number of new ads and diverse copies. Brooklinen and Sutera Sleep also exhibit strong ad performance, showcasing both velocity and diversity. Buffy, Manta Sleep, Layla Sleep, Bearaby, and Purple demonstrate potential but need improvements, particularly in ad velocity. Casper, Parachute Home, and The Sleep Code lag behind and need to enhance their ads strategies. Coop, Eight Sleep, and Baloo require significant improvements in both ad velocity and diversity for better overall performance.

In May, the wearable brands of the benchmark did not send a significant number of emails. Therabody took the lead with a total of 12 emails, followed by Apollo Neuroscience with 8 emails.

When it comes to ads, Therabody emerged as the leader with 132 new ads and the highest number of ad copies used (51). WHOOP secured the second position with 81 new ads created.

In terms of ad strategy, Therabody showed a preference for videos over images, while WHOOP focused more on images. Therabody used 70 videos compared to 43 images, while WHOOP utilized 55 images and 24 videos.

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In May, Bluetti took the lead by sending 16 emails. Bose secured the second position with 14 emails during the same period, but they claimed the lead in ads by creating 175 new ads, securing the top spot. EcoFlow closely followed with 131 new ads and distinguished themselves with the highest number of unique ad copies (73) among the benchmark brands. Both Bose and EcoFlow favored images over videos in their ad strategy, with Bose utilizing 118 images and 57 videos, and EcoFlow employing 109 images and 20 videos.

In July, Sutera Sleep and Casper maintained their leadership in emails, sending 30 and 26 emails respectively. Notably, 80% of Casper's emails were promotional.

Shifting to advertising, Casper once again claimed the top spot with 80 new ads created this month. Brooklinen secured the second position with 71 new ads.

As for the media utilized in these ads, Casper favored videos while Brooklinen leaned more towards images in its new ads. Specifically, Casper employed 53 videos alongside 27 images, while Brooklinen used 45 images compared to 26 videos.

In July, the highest volume of emails was sent by Therabody, totaling 10 emails, out of which 70% were promotional. OrCam closely followed with 9 emails.

In terms of advertising, Whoop took the lead with 88 new ads created. Withings secured the second position with 76 new ads and the highest count of ad copies (36).

Regarding their ad strategy, Whoop placed a priority on videos, utilizing 50 videos in contrast to 35 images. Meanwhile, Withings leaned towards images, employing 55 images compared to 21 videos.

In July, Bose and ASUS took the lead in emails, sending 20 and 15 respectively.

When it comes to advertising, EcoFlow emerged as the front-runner with 135 new ads created and the highest number of ad copies used this month (58). Bose followed closely in the second position with 105 new ads.

In terms of ad strategy, EcoFlow heavily utilized images, employing 132 images compared to only 1 video. On the other hand, Bose focused on videos, using 85 videos alongside 20 images.

Email Marketing Summary: Molekule leads the consumer electronics industry in email marketing with the highest email scoring and a relatively low percentage of promotions. ASUS and Bluetti also perform well in email marketing, achieving good email scoring. Brands like Master & Dynamic and Oura lag behind in email marketing.

Email Deliverability Summary: Raycon excels in email deliverability with the best average spam score and optimized email size. ASUS and Bose also perform well in email deliverability. Brands like Master & Dynamic and Courant need to improve their email deliverability.

Ads Performance Summary: Bose leads in advertising with the highest number of new ads detected and a variety of unique copies. Creality and Raycon also perform well in ads. Brands like Shokz and Courant are lagging behind in ad performance.

In summary, Molekule leads in email marketing, while Raycon excels in email deliverability. Bose is the leader in advertising, and Raycon stands out in social ad diversity. Brands like Master & Dynamic and Courant need to improve their email marketing and ad performance to compete effectively in the consumer electronics industry.

Email Marketing Summary: Qardio leads the wearables industry in email marketing with the highest email scoring and a low percentage of promotions. Apollo Neuroscience and Therabody also perform well in email marketing, achieving good email scoring. Brands like Fitbit - EN and Quell lag behind in email marketing.

Email Deliverability Summary: FoodMarble excels in email deliverability with the best average spam score and optimized email size. Qardio and Withings also perform well in email deliverability. Brands like Fitbit - EN and Therabody need to improve their email deliverability.

Ads Performance Summary: WHOOP leads in advertising with the highest number of new ads detected and a variety of unique copies. Withings and OrCam also perform well in ads. Brands like Supersapiens and Levels are lagging behind in ad performance.

Social Ads Diversity Summary: OrCam stands out in social ad diversity with a high proportion of videos. Apollo Neuroscience and Quell also perform well in this aspect. Brands like Fitbit - EN and Levels need to diversify their social ads with more videos.

In summary, Qardio leads in email marketing, while FoodMarble excels in email deliverability. WHOOP is the leader in advertising, and OrCam stands out in social ad diversity. Brands like Fitbit - EN and Supersapiens need to improve their email marketing and ad performance to compete effectively in the wearables industry.

Email Marketing Summary: In the sleep industry, Sutera Sleep takes the lead with the highest email scoring and a significant number of emails sent. Eight Sleep also performs well with a strong email scoring. Casper, although sending a substantial number of emails, needs improvement in email scoring. Brands like Purple and Brooklinen should focus on both quantity and quality in their email marketing efforts.

Email Deliverability Summary: Sleepy Cat excels in email deliverability with the lowest average spam score and an optimized email size. Eight Sleep and Manta Sleep also perform well in email deliverability. Brands like Baloo and Layla Sleep need to improve their email deliverability.

Ads Performance Summary: Casper leads in advertising with the highest number of new ads detected and a variety of unique copies. Purple and Brooklinen also perform well in ads. Brands like Eight Sleep and Bearaby lag behind in ad performance.

Social Ads Diversity Summary: Eight Sleep stands out in social ad diversity with a high proportion of videos. Buffy and Manta Sleep also perform well in this aspect. Many brands need to diversify their social ads with more videos.

In summary, Sutera Sleep leads in email marketing and has good email deliverability. Casper excels in advertising but needs to improve its email marketing quality. Eight Sleep stands out in social ad diversity. Sleepy Cat has the best email deliverability. Brands like Layla Sleep and Baloo need to enhance their email marketing and deliverability to compete effectively in the sleep industry.

During the month of June, Bluetti, Molekule, and Bose emerged as the frontrunners in emails, with each brand sending a total of 16 emails.

Shifting our focus to advertising endeavors, it is Bose that claims the top position again, having created 98 new ads. Additionally, Bose holds the distinction of employing the highest number of ad copies (51) among all the brands. Creativity secured the second spot by generating 93 new ads.

When analyzing their respective ad strategies, Bose prioritized videos and they utilized 61 videos in their ads, complemented by 37 images. In contrast, Creativity leaned towards static visuals by incorporating 77 images with only 12 videos.

In the month of June, Therabody and Apollo Neuroscience maintained their positions as leaders in email communications. However, there was a shift in their performance, with Apollo Neuroscience taking the lead by sending 16 emails, surpassing Therabody's 11 emails.

Turning our attention to advertising efforts, Therabody demonstrated its continued dominance by creating 139 new ads, accompanied by the highest number of ad copies (42) among all the brands in the benchmark. Meanwhile, Withings secured the second position with 77 new ads.

When it comes to their ad media strategies, both Therabody and Withings opted to prioritize videos over images. Therabody leveraged 83 videos alongside 28 images and Withings incorporated 52 videos complemented by 25 images.

In the month of June, Sutera Sleep and Casper once again emerged as the leaders in email communications, with Sutera Sleep sending 30 emails. Casper closely following with 26 emails and 96% of them are promotional.

Shifting our attention to advertising, Sutera Sleep took the lead by creating 73 new ads, accompanied by the highest number of ad copies (36) among all the brands in the benchmark. Notably, Brooklinen secured the second position with 70 new ads.

When it comes to ad strategy, Sutera Sleep demonstrated a preference for videos, utilizing 55 videos alongside 18 images. In contrast, Brooklinen opted for a different approach, leaning towards more image-centric ads with 61 images and a smaller number of videos (9).

In April, Sureta Sleep maintained its lead with a total of 29 emails sent. Parachute Home and Casper both followed closely with 24 emails each.

Manta Sleep took the lead in advertising with 42 new ads, followed closely by Oura with 39 new ads.

In terms of ad strategy, Manta Sleep preferred using images, with 31 images compared to only 11 videos. On the other hand, Oura adopted a balanced approach with 20 images and 19 videos.

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In April, the wearables industry once again experienced a low number of emails. Therabody emerged as the frontrunner in terms of emails with 11, closely followed by Apollo Neuroscience with 10 emails.

Therabody continued its dominance in the advertising arena, leading with 49 new ads and the highest number of ad copies utilized this month with 22 ad copies. WHOOP secured the second position with 42 new ads.

When it comes to ad strategy, both Therabody and WHOOP leaned towards video content. Therabody showcased 44 videos alongside a minimal number of 3 images, while WHOOP utilized 25 videos and 17 images to effectively convey their message.

In April, Bose maintained its lead in email communications, sending a total of 17 emails, while Molekule followed closely with 12 emails.

In terms of advertising, EcoFlow emerged as the frontrunner, creating 60 new ads and utilizing a total of 31 unique ad copies. Raycon, on the other hand, produced 56 new ads.

EcoFlow's advertising strategy heavily emphasizes images, with 58 images compared to just 2 videos. Conversely, Raycon prioritizes videos, with 50 videos and 6 images in their ad campaigns.

In May, Sureta Sleep maintained its lead in emails, sending 30 emails, closely followed by Casper and Eight Sleep, both with 24 emails. Brooklinen emerged as the frontrunner in ads, creating 101 new ads, while Manta Sleep followed closely with 88 new ads. Brooklinen emphasized images in their ad strategy, utilizing 81 images and 20 videos, whereas Eight Sleep focused solely on videos, employing 68 videos.

Sureta Sleep was the top email sender during March, followed by Casper with 24 emails and Purple with 23.

In terms of new ads, Oura was the leader with 97 new ads created, followed by Brooklinen with 49. Both companies preferred to use images in their ads, with 79% and 62% respectively. On the other hand, Casper and Eight Sleep were more oriented towards videos in their ads, with 100% and 93% respectively.

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In March, Bose took the lead in email marketing by sending 18 emails, followed by Bluetti with 14 and Raycon with 12.

In terms of advertising, Oura published an impressive 97 new ads, featuring the highest number of new ad copies with 39 in total. Interestingly, during this period, Oura favored images over videos, with 37 new images versus only 10 new videos. Both EcoFlow and Bose created 30 new ads during this period, but Bose had 21 new ad copies while EcoFlow only had 18.

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Despite the relatively low number of emails sent by brands in the wearables industry during the month of March, there were some notable players in the advertising side. Oura, with 97 new ads and 39 ad copies, stood out as a brand that heavily relied on videos in their advertising strategy, with 79% of their new ads being video-based. Withings, on the other hand, created 59 new ads and 30 ad copies, with a preference for using images in their ads. Only 12% of their new ads were videos. Lastly, Therabody created 53 new ads and 31 ad copies, with a staggering 98% of their ads containing videos, making them a brand that is clearly focused on video marketing.

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