The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Consumer Electronics
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Courant emerges as the leader in email marketing, sending 17 emails with a good performance score (62.76%) despite a high promotion rate (76%). Bose closely follows with 16 emails, maintaining a good performance score but with a high promotion ratio. Bluetti and Cowboy exhibit strong email marketing strategies with a balanced promotion ratio and satisfactory performance scores. Raycon, Master & Dynamic, Shokz, veri, Best Buy, Oura, EcoFlow, Creality, ASUS, Molekule, and Skydio need to improve both performance and promotion strategies to enhance their competitiveness in the consumer electronics industry.
Email Deliverability and Spam Scores: Raycon leads in email deliverability with a positive spam score (-2.35) and efficient email size management. Shokz demonstrates good deliverability with a positive spam score but requires adjustments in email size. ASUS showcases promising deliverability with a positive spam score and efficient email size management. Best Buy, Courant, Molekule, Bluetti, EcoFlow, Cowboy, Oura, Master & Dynamic, Creality, veri, and Skydio face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: EcoFlow leads in advertising with 114 impactful ads, showcasing both volume and diversity in ad content. Bose closely follows with 107 impactful ads, emphasizing volume and a variety of unique copies. Raycon, Oura, Creality, and Shokz exhibit a commendable mix of volume and unique copy in advertising. veri, Molekule, Master & Dynamic, Best Buy, Courant, Skydio, Bluetti, ASUS, and Cowboy showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the consumer electronics industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
