The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Consumer Electronics
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The consumer electronics industry experienced a robust email surge, averaging 11.87 emails per brand. Courant leads with 29 emails, showcasing an exemplary email strategy. Bose and Molekule maintain strong positions, balancing frequency and scoring. Cowboy excels in both frequency and scoring, securing a spot among the top performers. Master & Dynamic, despite an inadequate email volume, exhibits a high scoring rate. However, Bluetti and ASUS are trailing, requiring a strategic shift to enhance their email campaigns.
Email Deliverability Insights: Deliverability metrics reveal Raycon's exceptional performance with a reduced spam score and optimized email size. ASUS, despite poor email size performance, stands out with effective spam management. Best Buy faces challenges with email size, impacting overall deliverability. Creality and EcoFlow showcase remarkable improvement in deliverability, positioning them as leaders. Master & Dynamic, despite a high spam score, needs to address email size concerns. This comprehensive overview equips the board with critical insights for refining consumer electronics email strategies.
Advertising Performance: The industry boasts an average of 45.73 ads published per brand. Creality and EcoFlow dominate with 114 and 90 ads, respectively, showcasing diversity and depth in advertising. Best Buy follows closely, balancing volume and content uniqueness. Shokz and Oura lag in ad volume, requiring a strategic boost. Raycon and Courant exhibit a well-rounded mix of images and videos, enhancing their advertising effectiveness. This concise summary enables the executive board to make informed decisions in the dynamic consumer electronics market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
