Consumer Electronics - June - 2023

The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Consumer Electronics

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Consumer Electronics

industry, for the month of

July

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Highlights & Summary

During the month of June, Bluetti, Molekule, and Bose emerged as the frontrunners in emails, with each brand sending a total of 16 emails.

Shifting our focus to advertising endeavors, it is Bose that claims the top position again, having created 98 new ads. Additionally, Bose holds the distinction of employing the highest number of ad copies (51) among all the brands. Creativity secured the second spot by generating 93 new ads.

When analyzing their respective ad strategies, Bose prioritized videos and they utilized 61 videos in their ads, complemented by 37 images. In contrast, Creativity leaned towards static visuals by incorporating 77 images with only 12 videos.

Emails sent on average7.3

Ads published on average42

Average Spam Score2.4

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand	# Emails Sent	Performance	Email Scoring	Performance
Average	7.27		57.61%
Raycon	7	⚠️ Fair	61.43%	⚠️ Fair
Shokz	10	✅ Good	62.3%	⚠️ Fair
ASUS	8		62.25%	⚠️ Fair
Best Buy	5	❌ Poor	35.2%	❌ Poor
Bose	16	✅ Good	47.19%	❌ Poor
veri	2	❌ Poor	53.5%	⚠️ Fair
Creality	5	❌ Poor	66.6%	✅ Good
Skydio	1	❌ Poor	60.0%	⚠️ Fair
Courant	8		75.38%	✅ Good
Molekule	16	✅ Good	64.19%	✅ Good
Bluetti	16	✅ Good	51.94%	⚠️ Fair
EcoFlow	3	❌ Poor	62.0%	⚠️ Fair
Cowboy - EN	6	❌ Poor	62.0%	⚠️ Fair
Oura	3	❌ Poor	41.33%	❌ Poor
Master & Dynamic	3	❌ Poor	51.33%	❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand	Average Spam Score	Performance	Email Size	Performance
Average	-2.38		2,077.13 kb
Raycon	✅ -2.79	✅ Good	677.12 kb	✅ Good
Shokz	✅ -2.81	✅ Good	1,780.69 kb	✅ Good
ASUS	✅ -1.7	❌ Poor	363.4 kb	✅ Good
Best Buy	✅ -0.1	❌ Poor	1,697.31 kb	✅ Good
Bose	✅ -2.2	⚠️ Fair	4,196.25 kb	❌ Poor
veri	✅ -0.5	❌ Poor	1,008.3 kb	✅ Good
Creality	✅ -1.96	❌ Poor	731.85 kb	✅ Good
Skydio	🟧 0.1	❌ Poor	20.06 kb	✅ Good
Courant	✅ -3.55	✅ Good	1,047.07 kb	✅ Good
Molekule	✅ -1.95	❌ Poor	1,122.19 kb	✅ Good
Bluetti	✅ -3.07	✅ Good	3,908.8 kb	❌ Poor
EcoFlow	✅ -1.67	❌ Poor	478.68 kb	✅ Good
Cowboy - EN	✅ -1.83	❌ Poor	1,170.14 kb	✅ Good
Oura	✅ -1.1	❌ Poor	1,742.64 kb	✅ Good
Master & Dynamic	✅ -5.0	✅ Good	5,691.22 kb	❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand	New Ads Detected	Performance	Unique Copy	Performance
Average	42.07		19.8
Raycon	60	❌ Poor	8	✅ Good
Shokz	71	❌ Poor	13	✅ Good
ASUS	26	✅ Good	20	⚠️ Fair
Best Buy	69	❌ Poor	22	❌ Poor
Bose	98	❌ Poor	36	❌ Poor
veri	14	✅ Good	3	✅ Good
Creality	93	❌ Poor	18	⚠️ Fair
Skydio	7	✅ Good	7	✅ Good
Courant	17	✅ Good	0	✅ Good
Molekule	13	✅ Good	7	✅ Good
Bluetti	37	✅ Good	27	❌ Poor
EcoFlow	85	❌ Poor	14	✅ Good
Cowboy - EN	0	✅ Good	-
Oura	23	✅ Good	4	✅ Good
Master & Dynamic	18	✅ Good	4	✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand	New Images	Performance	New Videos	Performance	Video Proportion
Average	372		217		34.39%
Raycon	21	✅ Good	39	✅ Good	65.0%
Shokz	39	✅ Good	28	✅ Good	39.44%
ASUS	6	✅ Good	20	✅ Good	76.92%
Best Buy	61	✅ Good	0	✅ Good	0.0%
Bose	37	✅ Good	61	✅ Good	62.24%
veri	5	✅ Good	7	✅ Good	50.0%
Creality	77	✅ Good	12	✅ Good	12.9%
Skydio	0	✅ Good	5	✅ Good	71.43%
Courant	0	✅ Good	17	✅ Good	100.0%
Molekule	7	✅ Good	4	✅ Good	30.77%
Bluetti	11	✅ Good	15	✅ Good	40.54%
EcoFlow	85	✅ Good	0	✅ Good	0.0%
Cowboy - EN	0	✅ Good	0	✅ Good	-
Oura	15	✅ Good	4	✅ Good	17.39%
Master & Dynamic	8	✅ Good	5	✅ Good	27.78%

Consumer Electronics - June - 2023