The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Consumer Electronics
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Bose emerges as the leader in the Consumer Electronics industry for email marketing, demonstrating both quantity and quality. Bluetti and Shokz follow closely, maintaining a balance between email sending and scoring. Molekule, ASUS, and Courant exhibit promising performances but need slight enhancements, particularly in scoring and promotions. Cowboy and Raycon show potential but face challenges in scoring and promotions. Best Buy and Master & Dynamic lag behind, requiring significant improvements in email sending, scoring, and promotions. veri, EcoFlow, and Oura have not engaged in email marketing.
Email Deliverability Summary: Raycon excels in email deliverability, combining a strong spam score with optimal email size. Shokz and ASUS show promise but need improvements, particularly in email size. Best Buy faces challenges in both aspects and requires strategic enhancements. Bose and veri demonstrate fair performance but need attention in email size. Creality, Skydio, and Courant exhibit challenges in deliverability, especially in spam score and email size. Molekule, Bluetti, and EcoFlow require strategic improvements in both aspects for better deliverability.
Ads Performance Summary: Bose dominates the Consumer Electronics industry in ads performance, showcasing both velocity and diversity. Best Buy closely follows, displaying a high number of new ads and diverse copies. Creality, Oura, and Bluetti maintain strong ad performances, combining both velocity and unique copies. ASUS, EcoFlow, and Raycon exhibit potential but need improvements, particularly in ad velocity. Shokz, Courant, and Molekule struggle with both aspects and require strategic enhancements. veri, Master & Dynamic, and Cowboy lag behind and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
