The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Consumer Electronics
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Molekule leads the consumer electronics sector in email marketing, demonstrating both quantity and quality, closely followed by Bose. Courant is next in line, with a commendable volume, although improvements are needed in content relevance. Lagging behind are Master & Dynamic and Raycon, struggling with both the number and appeal of their emails.
Email Deliverability Summary: Raycon excels in email deliverability, showcasing a well-optimized email size and an impressive spam score. Shokz, though struggling in size optimization, maintains a strong overall deliverability. Brands like ASUS and Master & Dynamic need to enhance their strategies, facing challenges in both spam scores and email size.
Ads Performance Summary: Bose and Raycon dominate in advertising, consistently publishing a high number of ads with diverse content. EcoFlow also performs well in this area. On the flip side, Cowboy and Master & Dynamic are lagging behind, needing a significant boost in their advertising efforts to stay competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
