The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sleeping
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Sutera Sleep emerges as a frontrunner in email marketing, sending 30 emails with a good performance score, although it leans towards a higher promotion ratio. Brooklinen and Casper closely follow, each sending 27 emails, showcasing good email scoring despite a slightly higher promotion ratio.
Email Deliverability and Spam Scores: Sleepy Cat exhibits commendable email deliverability with a positive spam score and efficient email size management, reflecting its solid presence in the sleep brands market. Eight Sleep demonstrates strong email deliverability with a positive spam score and effective email size management, indicating a significant impact in the industry. Buffy showcases solid email deliverability with a positive spam score, although it struggles with email size management, reflecting its notable presence in the market.
Advertising Impact and Diversity: Manta Sleep dominates in advertising impact with 88 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sleep brands industry. Buffy closely follows with 61 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Purple demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
