The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Consumer Electronics
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Molekule leads the consumer electronics industry in email marketing with the highest email scoring and a relatively low percentage of promotions. ASUS and Bluetti also perform well in email marketing, achieving good email scoring. Brands like Master & Dynamic and Oura lag behind in email marketing.
Email Deliverability Summary: Raycon excels in email deliverability with the best average spam score and optimized email size. ASUS and Bose also perform well in email deliverability. Brands like Master & Dynamic and Courant need to improve their email deliverability.
Ads Performance Summary: Bose leads in advertising with the highest number of new ads detected and a variety of unique copies. Creality and Raycon also perform well in ads. Brands like Shokz and Courant are lagging behind in ad performance.
In summary, Molekule leads in email marketing, while Raycon excels in email deliverability. Bose is the leader in advertising, and Raycon stands out in social ad diversity. Brands like Master & Dynamic and Courant need to improve their email marketing and ad performance to compete effectively in the consumer electronics industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
