The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sleeping
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of June, Sutera Sleep and Casper once again emerged as the leaders in email communications, with Sutera Sleep sending 30 emails. Casper closely following with 26 emails and 96% of them are promotional.
Shifting our attention to advertising, Sutera Sleep took the lead by creating 73 new ads, accompanied by the highest number of ad copies (36) among all the brands in the benchmark. Notably, Brooklinen secured the second position with 70 new ads.
When it comes to ad strategy, Sutera Sleep demonstrated a preference for videos, utilizing 55 videos alongside 18 images. In contrast, Brooklinen opted for a different approach, leaning towards more image-centric ads with 61 images and a smaller number of videos (9).
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
