The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sleeping
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Eight Sleep emerges as the leader in the sleeping industry's email marketing game, striking a balance with a high volume of emails and a solid scoring percentage. Sutera Sleep closely follows with a significant number of emails and a good scoring rate, though they should address a relatively high promotion percentage. Casper and Parachute Home show promise but need to improve their scoring and reduce promotional content. Lagging behind are brands like The Sleep Code and Layla Sleep, needing a boost in both volume and performance.
Email Deliverability Summary: Eight Sleep takes the lead in email deliverability, showcasing an impressive spam score and optimal email size. Sutera Sleep and Baloo also perform well in deliverability, overcoming challenges in email size. However, brands like Layla Sleep, Buffy, and The Sleep Code need significant improvements in their deliverability, addressing issues with spam scores and email sizes.
Ads Performance Summary: Brooklinen dominates the advertising landscape in the sleeping industry, publishing the highest number of ads with a diverse range of unique copies. Casper and Purple also exhibit strong advertising performances. Lagging behind are brands like Sutera Sleep and Sleepy Cat, which need to significantly enhance their advertising presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
