The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Consumer Electronics
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Insights: Bluetti and Bose lead with 12 emails each, focusing on strong promotional campaigns. Molekule and Courant follow with 10 emails each, though their promotional content is less engaging. Brands like Raycon, ASUS, and Shokz sent 4 emails each, but they lacked significant promotional impact. On the lower end, Best Buy and Skydio are struggling with minimal email activity. Brands such as Oura, EcoFlow, and Creality have no email presence, indicating a need to strengthen their email marketing strategies.
Deliverability and Spam Scores: Bose excels with a spam score of -3.58, ensuring good deliverability and email size. Bluetti and Courant also perform well in deliverability but need to reduce email sizes for better efficiency. Raycon and Molekule face challenges with high email sizes and poor spam scores, impacting their deliverability. ASUS shows strong email size management but struggles with spam scores. Skydio and Master & Dynamic have near-zero spam scores, indicating issues. Brands like EcoFlow, Creality, and Oura need to improve both deliverability and email management.
Advertising Strategies and Performance: EcoFlow and Bose dominate with 104 and 88 ads, respectively, showcasing a robust advertising presence. Raycon and Creality also perform well with 83 and 55 ads. Molekule shows fair performance with 32 ads but needs improvement in unique copy. Brands like Veri, Shokz, and Bluetti have moderate ad activity but lack diversity in content. ASUS, Best Buy, and Master & Dynamic lag significantly with fewer ads. Cowboy has minimal ad activity, and brands like Oura, Skydio, and Courant need to enhance their advertising efforts to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
