Smalls

PrettyLitter is the top performer in the Cats industry. It leads email marketing with an 80.42% score, a high 91.34% ad score, and impressive growth at 74.55%. Its organic traffic of 137,775 also stands out. Caats is another strong contender, boasting a 92.65% ad score and decent organic traffic of 30,041. Meanwhile, Cat Person performs well across all channels, particularly in ads with 116 detected and a success score of 52.47%, indicating it competes closely with the top brands.

Tuft & Paw and Travel Cat are just behind the leaders. Tuft & Paw shows balanced performance with organic traffic of 69,230 and a respectable success score of 34.74%. Travel Cat shines in growth with 41.65% but lags behind in ad effectiveness with a 32.9% ad score. Meowingtons is notable for its high email performance, scoring 80.65%, but its ad strategy is non-existent, which affects overall competitiveness.

On the lower end, brands like Catalyst and 9Lives are lagging. Catalyst has almost no presence in ads (0.7%) and struggles with a negative growth score of -4.7%. Similarly, 9Lives shows no ads, and its success score is only 12.79%, indicating a lack of overall marketing strategy. Made by Nacho and Pusheen Box also fall short, with minimal ad activity and lower success scores, signaling that they need to strengthen their overall digital presence.

Just Food For Dogs leads the pack, excelling in email performance with a +62.33% growth score and a spam score of -0.1. Its organic traffic is the highest at 149,872, and with 50 ads detected across different networks, it’s clear this brand is pushing hard in both SEO and ad spending. PetPlate is another strong contender, boasting a +52.03% growth and high email success with a 77.48% score. Its ad volume is also solid at 93 ads detected, positioning it right behind Just Food For Dogs.

Native Pet and Smalls are strong competitors too. Native Pet's growth score of +43.07% shows it's moving up fast, despite weaker performance in ads. However, its organic traffic of 82,478 puts it among the best in SEO. Smalls, while lower on email performance at 12.75%, shines in ad spending, with a significant +79.16% ad score, and is pushing a heavy presence with 45 ads detected. Both brands are well-positioned but need more consistency across email and SEO to compete with the leaders.

Brands like Cat Person and Maev lag behind, with growth scores below 15% and weaker ad performances. Maev, despite a decent ad score of 49.43%, suffers from low organic traffic at just 3,669. Similarly, Cat Person shows almost no ad presence and low growth of +4.16%, leaving it vulnerable. Sundays and Made by Nacho are also struggling, with email and ad scores below average, making them less competitive in this space.

Email Marketing Performance: Dope Dog leads the industry in email marketing performance, exhibiting strong engagement with 10 emails sent, a good email scoring, and a noteworthy percentage of promotions, indicating effective communication and promotional strategies. Native Pet closely follows with 15 emails sent, boasting a good email scoring and a high percentage of promotions, showcasing consistent engagement and promotional activities. Front Of The Pack demonstrates commendable email marketing performance with 15 emails sent, coupled with a good email scoring, albeit with a relatively high percentage of promotions, suggesting potential areas for optimization in promotional strategies.

Email Deliverability and Spam Scores: Dope Dog showcases exceptional email deliverability with a good spam score and email size performance, indicating efficient content optimization and inbox placement. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and poor email size, suggesting potential challenges in content optimization and management practices. Good Trouble Pets exhibits limited data on email deliverability, necessitating further assessment to understand its performance in content optimization and inbox placement.

Advertising Impact and Diversity: Dog is Human stands out in advertising impact and diversity, with 89 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the cats brands industry. Furbo Dog Camera closely follows with 72 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. The Farmer's Dog maintains a solid advertising impact with 63 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.

Email Marketing Performance: PetPlate leads the pack in email marketing performance, demonstrating consistent engagement with 16 emails sent, coupled with a good email scoring despite a fair percentage of promotions, indicating effective content delivery and customer interaction strategies. Native Pet closely follows with 15 emails sent, boasting a good email scoring and a high percentage of promotions, showcasing strong engagement and promotional activities. Just Food For Dogs exhibits commendable email marketing performance with 13 emails sent, albeit with a fair email scoring and a high percentage of promotions, suggesting potential areas for optimization in content delivery and promotional strategies.

Email Deliverability and Spam Scores: Ziggy showcases improved email deliverability with a good spam score, although with poor email size performance, indicating potential challenges in content optimization and inbox placement. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and email size, suggesting areas for improvement in email content and management practices. Smalls exhibits poor email deliverability, which may impact inbox placement and content optimization, necessitating potential improvements in email marketing practices.

Advertising Impact and Diversity: Sundays stands out in advertising impact and diversity, with 113 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pet food brands industry. Cat Person closely follows with 107 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Butternut Box maintains a solid advertising impact with 37 impactful ads, although with limited diversity in new images, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Meowingtons leads the cat brands industry with 38 emails, demonstrating a good performance score of 59.03% despite a fair promotion ratio (13%). PrettyLitter follows closely, sending 30 emails with a good performance score of 57.6% but showing a higher promotion ratio (76%). Travel Cat and Tuft & Paw exhibit potential with 10 emails each, showcasing good performance but needing improvement in promotion strategies. Caats, Cat Person, Ziggy, Catalyst, Happy & Polly, Republic of Cats, Smalls, Made by Nacho, Pusheen Box, and Meow Mix face challenges in email marketing performance and promotion strategies, requiring significant enhancements to engage consumers effectively and remain competitive.

Email Deliverability and Spam Scores: Caats leads in email deliverability with a positive spam score and efficient email size management. Ziggy exhibits a positive spam score but faces challenges in email size management. Made by Nacho, Republic of Cats, Pusheen Box, Happy & Polly, Cat Person, Catalyst, and PrettyLitter demonstrate effective email deliverability with positive spam scores and efficient email size management. Tuft & Paw, Smalls, Travel Cat, and Meow Mix show promise in spam scores but require improvements in email size management for optimal deliverability. The remaining brands, including Meowingtons, face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Cat Person leads in advertising with 135 impactful ads, emphasizing both volume and diversity in ad content. PrettyLitter closely follows with 118 impactful ads, showcasing a variety of unique copies and strong advertising volume. Caats, Smalls, Tuft & Paw, Travel Cat, Happy & Polly, Republic of Cats, and Ziggy exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Cat Brands industry. Catalyst, Meow Mix, Pusheen Box, and Made by Nacho struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Performance: Native Pet leads the industry with 14 emails, showcasing a good performance score of 60.71% and maintaining a balanced promotion ratio (7%). PetPlate follows closely with 13 emails, demonstrating strong performance but needing improvement in promotion strategies. Just Food For Dogs and Butternut Box exhibit potential in email marketing but require adjustments in both performance and promotion ratios to compete effectively. Ziggy, Smalls, Cat Person, Jinx, Sundays, A Pup Above, Made by Nacho, and Maev face challenges in email marketing performance and promotion strategies, needing significant enhancements to effectively engage consumers and remain competitive.

Email Deliverability and Spam Scores: Ziggy leads in email deliverability with a positive spam score and efficient email size management. Jinx exhibits positive spam scores but faces challenges in email size management. Native Pet, Cat Person, Sundays, and Made by Nacho demonstrate effective email deliverability with positive spam scores and efficient email size management. PetPlate and A Pup Above show promise in spam scores but require improvements in email size management for optimal deliverability. Smalls, Maev, Nom Nom, Butternut Box, Just Food For Dogs, and Kabo face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Cat Person leads in advertising with 105 impactful ads, emphasizing both volume and diversity in ad content. Sundays closely follows with 87 impactful ads, showcasing a variety of unique copies and strong advertising volume. Butternut Box, Jinx, and Just Food For Dogs exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pet Food Brands industry. Smalls, Nom Nom, PetPlate, Ziggy, Native Pet, Maev, Made by Nacho, and Dandy struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Overview: In the Cats industry, email marketing demonstrates a 17.65% uptick, averaging 9.8 emails. Meowingtons leads with an impressive 40 emails, sustaining a balance of frequency and engagement. Travel Cat and Tuft & Paw also perform well, showcasing effective outreach. However, Travel Cat needs to enhance its scoring to compete effectively. Lagging brands, like Smalls and 9Lives, exhibit poor engagement and scoring, suggesting a need for strategic overhaul.

Email Deliverability Insights: Email deliverability, measured by spam scores, improved by 5.26% on average. Meow Mix and Republic of Cats excel in deliverability, achieving -2.6 and -4.27 scores, respectively. However, Pusheen Box struggles with a large email size, potentially affecting engagement. Executives should focus on optimizing email sizes, with Tuft & Paw needing significant improvement. A focus on spam scores ensures messages land in inboxes, maintaining brand reputation.

Ads Performance: Advertising strategies see a diversity score of 72.16%, crucial for engagement. Caats and Ziggy lead with visually appealing ads and comprehensive video content. Meow Mix, while excelling in email deliverability, lacks in advertising diversity. Brands like Republic of Cats and Pusheen Box, though strong in images, need to introduce video content for a more dynamic approach. To stay competitive, brands should prioritize a balanced mix of images and videos in their advertising strategies.

Email Marketing Overview: In the past month, the Pet Food industry witnessed a notable uptick in email activity, averaging 7.27 emails per brand. Just Food For Dogs and PetPlate lead with 19 and 15 emails, respectively. However, PetPlate struggles with promotions, signaling a potential improvement area. Cat Person's performance stands out with a stellar 66.75% scoring, positioning it as a strong performer. A Pup Above and Ziggy, while showing potential, need refinements in promotions and engagement strategies to compete effectively.

Email Deliverability Insights: Deliverability, a critical aspect, faces varied challenges. While Cat Person and Ziggy demonstrate excellent spam scores, Butternut Box faces challenges with a high spam score and substantial email size. PetPlate shines with good deliverability but should address email size concerns. Executives should prioritize refining deliverability for brands facing challenges to ensure consistent, reliable communication.

Ads Performance: Advertising, a cornerstone for brand visibility, averaged 25.93 ads per brand. Cat Person and Just Food For Dogs dominate with 81 and 77 ads, respectively, showcasing both volume and diversity. Sundays performs well with a balanced mix of images and videos. In contrast, Dandy lags behind with no advertising presence. Executives are urged to prioritize a diverse advertising strategy to maintain a competitive edge in the Pet Food market.

Email Marketing Summary: Meowingtons dominates the Cats industry, leading with 8.13 emails on average, scoring well in email practices (54.47%) despite a fair promotion rate. Travel Cat and Tuft & Paw follow suit, exhibiting solid email strategies. Ziggy and Caats perform decently but need improvement. Brands like Catalyst and PrettyLitter trail with lower engagement and scoring.

Email Deliverability Summary: Caats shines in email deliverability with a strong spam score of -1.34 and effective email size management. Ziggy needs improvement in spam scores and email size. PrettyLitter faces challenges with a higher spam score but excels in email size optimization. Travel Cat, Meow Mix, and Happy & Polly show good deliverability but should refine their email size strategies.

Ads Performance Summary: Caats leads in advertising with a high ad velocity, presenting 70 new ads and diverse content. PrettyLitter also excels, with 62 new ads and a variety of copies. Cat Person performs well but needs more diverse ad content. Ziggy and Tuft & Paw show potential but require increased ad velocity. Meow Mix and 9Lives lag in this competitive space with minimal ad presence.

Email Marketing Summary: PetPlate leads the Pet Food industry with a balanced email strategy, sending an average of 4.2 emails with a good performance score of 56.62%. Native Pet and Ziggy follow, but Ziggy needs to manage its promotions better. Brands like Nom Nom and Butternut Box, while active, have room for improvement in email scoring and promotional content.

Email Deliverability Summary: Ziggy excels in deliverability with a minimal spam score and optimized email size. In contrast, Jinx and Smalls struggle, needing improvements in spam scores and email size optimization. A Pup Above and Made by Nacho maintain good deliverability with optimized email sizes, contributing to their overall performance.

Ads Performance Summary: Butternut Box dominates in advertising, demonstrating a high ad velocity with diverse content. Sundays and Cat Person also perform well, showcasing good diversity in their ads. Smalls and Ziggy need to boost their advertising efforts, while PetPlate is currently not engaging in this aspect.

Email Marketing Summary: Made by Nacho and Smalls lead the pet food industry in email marketing. Made by Nacho consistently sends well-performing emails with a good score and promotions. Smalls, while sending fewer emails, maintains a strong performance with high scoring and promotions. Ziggy, A Pup Above, and Jinx display potential but need to improve scoring and promotions. Brands like Butternut Box, Cat Person, and Dandy face challenges with poor scoring and promotions and should focus on enhancement. PetPlate needs improvement in scoring despite decent promotions, while Just Food For Dogs, Nom Nom, Sundays, and Maev have room for progress in both quantity and quality of emails.

Email Deliverability Summary: Ziggy excels in email deliverability, combining a good spam score with optimal email size. Jinx and Made by Nacho also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, Kabo, and PetPlate need improvements in both spam scores and email sizes. Butternut Box, Just Food For Dogs, A Pup Above, Smalls, and Maev face challenges and should enhance both spam scores and email sizes for better deliverability.

Ads Performance Summary: Cat Person leads in ads performance, demonstrating high velocity and a diverse range of unique copies. Just Food For Dogs, Nom Nom, and Sundays also maintain commendable ad strategies. Ziggy and Jinx show potential but need improvements. Smalls, Maev, A Pup Above, Made by Nacho, Kabo, PetPlate, Dandy, Native Pet, Butternut Box, and Sundas face challenges and need to enhance their ads strategies for better overall performance.

Email Marketing Summary: Meowingtons leads the cat industry in email marketing, consistently delivering good-performing emails with a high score and a balanced promotion strategy. Travel Cat, Made by Nacho, and Happy & Polly show promise with good scores, although they need to refine their promotions. Tuft & Paw, Ziggy, and Caats fall in a fair category and should enhance both scoring and promotional aspects. Smalls, Republic of Cats, Pusheen Box, Meow Mix, Catalyst, and PrettyLitter need significant improvements, especially in scoring and promotions, to compete effectively in the market.

Email Deliverability Summary: Caats excels in email deliverability, maintaining a good spam score and optimal email size. Ziggy, Made by Nacho, Republic of Cats, and Happy & Polly also show promising deliverability performance. Tuft & Paw, Travel Cat, and Meow Mix need improvements in both spam scores and email sizes. Smalls faces challenges and should enhance both spam scores and email sizes for better deliverability. PrettyLitter, Cat Person, 9Lives, and Pusheen Box are lagging behind and need a significant overhaul in both spam scores and email sizes.

Ads Performance Summary: Cat Person, PrettyLitter, and Caats lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Happy & Polly, Travel Cat, Republic of Cats, and Meow Mix also maintain commendable ad strategies. Ziggy, Tuft & Paw, and Catalyst show potential but need improvements. Meowingtons, Pusheen Box, Made by Nacho, 9Lives, and Smalls are lagging behind and need to enhance their ads strategies for better overall performance.

During June, pet brands had a relatively low volume of emails. The top spot for emails goes again to Made by Nacho, with a total of 13 emails sent. In the second position, both Sundays and PetPlate sent 9 emails each.

Shifting to ads, Cat Person takes the lead with 109 new ads created, closely followed by Sundays with 63 new ads.

When examining the ad media used in their new ads, both Cat Person and Sundays leaned towards videos rather than images. Cat Person utilized 88 videos and 19 images, while Sundays relied more on videos with 61 videos and only 2 images.

During June, Meowingtons takes the lead again in emails with 37 emails sent, followed by PrettyLitter with 23 emails.

Shifting to new ads, Cat Person created 109 new ads, securing the first position. PrettyLitter comes in second with 108 new ads and boasts the highest number of ad copies with a total of 42 unique copies.

Regarding ad strategy, both Cat Person and PrettyLitter prioritize videos in their ad media for the month of June. Cat Person utilized 88 videos and 19 images, while PrettyLitter relied on 85 videos and 23 images.

In July, the top leaders in emails have changed from the previous month. Native Pet took the lead with 13 emails, followed by PetPlate with 11 emails.

Regarding advertising, Cat Person remained at the top with 69 new ads created. However, Just Food For Dogs secured the second position with 62 new ads.

In terms of ad media strategy, Cat Person emphasized videos (56) over images (13), while Just Food For Dogs utilized more images (47) than videos (13).

In July, Meowingtons and PrettyLitter maintained their positions as leaders in emails, with Meowingtons sending 39 emails and PrettyLitter following with 22 emails.

In terms of advertising, PrettyLitter takes the lead with 119 new ads created, boasting the highest number of ad copies (42). Cat Person secures the second position with 69 new ads.

Regarding their ad strategy, both PrettyLitter and Cat Person favored videos over images. PrettyLitter utilized 101 videos compared to 18 images, while Cat Person opted for 56 videos and 13 images.

In August, Made by Nacho claimed the top spot in emails with 14, closely followed by Native Pet with 12 emails.

Shifting focus to advertising, Cat Person and Just Food For Dogs once again took the lead this month, creating 101 and 73 new ads respectively.

Examining their ad strategy, Cat Person gave prominence to videos, whereas Just Food For Dogs leaned towards images over videos. Cat Person utilized 75 videos alongside 26 images, while Just Food For Dogs employed 46 images in comparison to 25 videos.

In August, Meowingtons and PrettyLitter continued to maintain their prominent email presence, while PrettyLitter and Cat Person held their ground in ads.

In the realm of emails, Meowingtons sent a total of 38 emails, while PrettyLitter followed with 24 emails, of which 45% were promotional.

Shifting our focus to advertising, PrettyLitter stood out by creating 100 new ads, achieving the highest count of ad copies at 38. In contrast, Cat Person generated 80 new ads.

Exploring their ad media approach for the month, both PrettyLitter and Cat Person remained steadfast in prioritizing videos over images. Specifically, PrettyLitter showcased 89 videos and a mere 8 images, while Cat Person featured 59 videos and 21 images.

Email Marketing Summary: Meowingtons is the leader in the Cats industry for email marketing. It sends a high number of emails with good email scoring, but there are too many promotions. Made by Nacho and Travel Cat also perform well in email marketing with good email scores and lower promotion rates. Brands like PrettyLitter need to reduce promotions and improve email scoring.

Email Deliverability Summary: Caats leads in email deliverability with an excellent spam score and optimized email size. Ziggy and Tuft & Paw also perform well in email deliverability with good spam scores and reasonable email sizes. Brands like Smalls and Catalyst need to work on their email deliverability.

Ads Performance Summary: PrettyLitter excels in advertising with the highest number of new ads detected and good unique copy performance. Cat Person and Caats also perform well in advertising. Brands like 9Lives and Smalls need to focus more on their advertising efforts.

In summary, Meowingtons leads in email marketing, while Caats excels in email deliverability. PrettyLitter dominates advertising, with Cat Person and Caats also performing well. Brands like Smalls need to improve both email deliverability and advertising efforts.

Email Marketing Summary: Made by Nacho is the leader in the Pet Food industry for email marketing. It sends the most emails with good email scoring, keeping promotions low. Native Pet also performs well in email marketing with a good email score but has some room for improvement in promotions. Other brands like A Pup Above and Sundays have decent email scores but need to work on reducing promotions.

Email Deliverability Summary: Ziggy leads in email deliverability with a good spam score and optimized email size. Jinx and Smalls also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.

Ads Performance Summary: Cat Person excels in advertising with the highest number of new ads detected and good unique copy performance. Sundays and Butternut Box also perform well in advertising. Brands like Made by Nacho and A Pup Above need to focus more on their advertising efforts.

In summary, Made by Nacho leads in email marketing, while Ziggy excels in email deliverability. Cat Person dominates advertising, with Sundays and Butternut Box also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.

In May, Made by Nacho took the lead in email marketing, sending a total of 13 impactful emails, closely followed by PetPlate with 10 emails.

When it comes to advertisements, Nom Nom emerges as the frontrunner, creating an impressive collection of 49 new ads in May, while Just Food For Dogs follows closely with 43 new ads.

In terms of ad strategy, Just Food For Dogs places a strong emphasis on images, with 32 images incorporated into their ads alongside 10 videos. On the other hand, Nom Nom focuses on engaging videos, showcasing 29 videos alongside 20 images.

In the month of May, Meowingtons maintained the lead position with 36 emails. Right on their heels, PrettyLitter in the second position with 26 emails.

Shifting to advertising, PrettyLitter takes the lead with 75 new ads. Not only that, but they also exhibit their prowess in ad copies, utilizing a total of 39 unique copies. Close behind is Tuft & Paw with 50 new ads.

Both PrettyLitter and Tuft & Paw prioritize the power of videos. PrettyLitter used 63 videos, complemented by 11 images. Similarly, Tuft & Paw used 49 videos companied by a single image.

In the month of February, PetPlate, Made by Nacho, and Ziggy sent nearly an equal number of emails, with 13, 12, and 10 respectively. In terms of the number of ads created, Ziggy surpassed all the others by creating 59 ads, whereas in January they had created none. Cat Person, on the other hand, created 48 ads in February, while they had only created 30 in January. This significant increase in the number of ads could be attributed to the higher importance given to marketing efforts in February where we have Valentine’s Day (Feb 14) and National Love Your Pet Day (Feb 20).

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During the month of March, Meowingtons took the lead in sending the highest number of emails with 39 emails, followed by Travel Cat with 28 emails. In terms of new ads launched, Ziggy created 73 ads, followed by Travel Cat with 51 ads, having the highest number of ad copies with 49 ad copies used in its new ads.

Travel Cat's new ads primarily used images instead of videos, with 44 new images compared to only 4 new videos during March. On the other hand, Ziggy used almost an equal number of images and videos, with a slight preference for images with 36 images and 34 videos used in their ads.

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During April, Kabo sent 15 emails while Made by Nacho sent 14 emails, placing them both in the top ranks for the number of emails sent.

In terms of advertising, Cat Person launched the highest number of new ads with 57, followed by Ziggy and Just Food For Dogs with 44 and 42 respectively. Just Food For Dogs stands out for having used the highest number of ad copies, with 16 unique copies used in its new ads during this period.

Just Food For Dogs' new ads are focused more on images, with 30 new images compared to only 11 new videos, while Cat Person used more videos than images, with 37 new videos compared to 20 new images in its new ads. On the other hand, Ziggy used an equal number of images and videos, with 22 new images and 22 new videos in its new launched ads in this period.

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Comparing to March's results, Meowingtons and Travel Cat maintained their lead in email marketing, with Meowingtons sending 38 emails and Travel Cat sending 26 emails in April. When it comes to new ads, Cat Person took the lead with 57 new ads launched. PrettyLitter closely followed with 49 new ads, but with the highest number of ad copies used in this period, with a total of 34 ad copies. In terms of advertising strategy, Travel Cat prioritized images in its new ads with 25 new images compared to only 2 new videos. Meanwhile, PrettyLitter was focused on videos, with 39 new videos compared to 10 new images.

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