The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Meowingtons dominates the Cats industry, leading with 8.13 emails on average, scoring well in email practices (54.47%) despite a fair promotion rate. Travel Cat and Tuft & Paw follow suit, exhibiting solid email strategies. Ziggy and Caats perform decently but need improvement. Brands like Catalyst and PrettyLitter trail with lower engagement and scoring.
Email Deliverability Summary: Caats shines in email deliverability with a strong spam score of -1.34 and effective email size management. Ziggy needs improvement in spam scores and email size. PrettyLitter faces challenges with a higher spam score but excels in email size optimization. Travel Cat, Meow Mix, and Happy & Polly show good deliverability but should refine their email size strategies.
Ads Performance Summary: Caats leads in advertising with a high ad velocity, presenting 70 new ads and diverse content. PrettyLitter also excels, with 62 new ads and a variety of copies. Cat Person performs well but needs more diverse ad content. Ziggy and Tuft & Paw show potential but require increased ad velocity. Meow Mix and 9Lives lag in this competitive space with minimal ad presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
