The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Meowingtons leads the cat brands industry with 38 emails, demonstrating a good performance score of 59.03% despite a fair promotion ratio (13%). PrettyLitter follows closely, sending 30 emails with a good performance score of 57.6% but showing a higher promotion ratio (76%). Travel Cat and Tuft & Paw exhibit potential with 10 emails each, showcasing good performance but needing improvement in promotion strategies. Caats, Cat Person, Ziggy, Catalyst, Happy & Polly, Republic of Cats, Smalls, Made by Nacho, Pusheen Box, and Meow Mix face challenges in email marketing performance and promotion strategies, requiring significant enhancements to engage consumers effectively and remain competitive.
Email Deliverability and Spam Scores: Caats leads in email deliverability with a positive spam score and efficient email size management. Ziggy exhibits a positive spam score but faces challenges in email size management. Made by Nacho, Republic of Cats, Pusheen Box, Happy & Polly, Cat Person, Catalyst, and PrettyLitter demonstrate effective email deliverability with positive spam scores and efficient email size management. Tuft & Paw, Smalls, Travel Cat, and Meow Mix show promise in spam scores but require improvements in email size management for optimal deliverability. The remaining brands, including Meowingtons, face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: Cat Person leads in advertising with 135 impactful ads, emphasizing both volume and diversity in ad content. PrettyLitter closely follows with 118 impactful ads, showcasing a variety of unique copies and strong advertising volume. Caats, Smalls, Tuft & Paw, Travel Cat, Happy & Polly, Republic of Cats, and Ziggy exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Cat Brands industry. Catalyst, Meow Mix, Pusheen Box, and Made by Nacho struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
