The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of February, PetPlate, Made by Nacho, and Ziggy sent nearly an equal number of emails, with 13, 12, and 10 respectively. In terms of the number of ads created, Ziggy surpassed all the others by creating 59 ads, whereas in January they had created none. Cat Person, on the other hand, created 48 ads in February, while they had only created 30 in January. This significant increase in the number of ads could be attributed to the higher importance given to marketing efforts in February where we have Valentine’s Day (Feb 14) and National Love Your Pet Day (Feb 20).
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
