The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In August, Made by Nacho claimed the top spot in emails with 14, closely followed by Native Pet with 12 emails.
Shifting focus to advertising, Cat Person and Just Food For Dogs once again took the lead this month, creating 101 and 73 new ads respectively.
Examining their ad strategy, Cat Person gave prominence to videos, whereas Just Food For Dogs leaned towards images over videos. Cat Person utilized 75 videos alongside 26 images, while Just Food For Dogs employed 46 images in comparison to 25 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
