The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During April, Kabo sent 15 emails while Made by Nacho sent 14 emails, placing them both in the top ranks for the number of emails sent.
In terms of advertising, Cat Person launched the highest number of new ads with 57, followed by Ziggy and Just Food For Dogs with 44 and 42 respectively. Just Food For Dogs stands out for having used the highest number of ad copies, with 16 unique copies used in its new ads during this period.
Just Food For Dogs' new ads are focused more on images, with 30 new images compared to only 11 new videos, while Cat Person used more videos than images, with 37 new videos compared to 20 new images in its new ads. On the other hand, Ziggy used an equal number of images and videos, with 22 new images and 22 new videos in its new launched ads in this period.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
