The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Meowingtons is the leader in the Cats industry for email marketing. It sends a high number of emails with good email scoring, but there are too many promotions. Made by Nacho and Travel Cat also perform well in email marketing with good email scores and lower promotion rates. Brands like PrettyLitter need to reduce promotions and improve email scoring.
Email Deliverability Summary: Caats leads in email deliverability with an excellent spam score and optimized email size. Ziggy and Tuft & Paw also perform well in email deliverability with good spam scores and reasonable email sizes. Brands like Smalls and Catalyst need to work on their email deliverability.
Ads Performance Summary: PrettyLitter excels in advertising with the highest number of new ads detected and good unique copy performance. Cat Person and Caats also perform well in advertising. Brands like 9Lives and Smalls need to focus more on their advertising efforts.
In summary, Meowingtons leads in email marketing, while Caats excels in email deliverability. PrettyLitter dominates advertising, with Cat Person and Caats also performing well. Brands like Smalls need to improve both email deliverability and advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
