The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Meowingtons and PrettyLitter maintained their positions as leaders in emails, with Meowingtons sending 39 emails and PrettyLitter following with 22 emails.
In terms of advertising, PrettyLitter takes the lead with 119 new ads created, boasting the highest number of ad copies (42). Cat Person secures the second position with 69 new ads.
Regarding their ad strategy, both PrettyLitter and Cat Person favored videos over images. PrettyLitter utilized 101 videos compared to 18 images, while Cat Person opted for 56 videos and 13 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
