The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In August, Meowingtons and PrettyLitter continued to maintain their prominent email presence, while PrettyLitter and Cat Person held their ground in ads.
In the realm of emails, Meowingtons sent a total of 38 emails, while PrettyLitter followed with 24 emails, of which 45% were promotional.
Shifting our focus to advertising, PrettyLitter stood out by creating 100 new ads, achieving the highest count of ad copies at 38. In contrast, Cat Person generated 80 new ads.
Exploring their ad media approach for the month, both PrettyLitter and Cat Person remained steadfast in prioritizing videos over images. Specifically, PrettyLitter showcased 89 videos and a mere 8 images, while Cat Person featured 59 videos and 21 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
