The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Meowingtons leads the cat industry in email marketing, consistently delivering good-performing emails with a high score and a balanced promotion strategy. Travel Cat, Made by Nacho, and Happy & Polly show promise with good scores, although they need to refine their promotions. Tuft & Paw, Ziggy, and Caats fall in a fair category and should enhance both scoring and promotional aspects. Smalls, Republic of Cats, Pusheen Box, Meow Mix, Catalyst, and PrettyLitter need significant improvements, especially in scoring and promotions, to compete effectively in the market.
Email Deliverability Summary: Caats excels in email deliverability, maintaining a good spam score and optimal email size. Ziggy, Made by Nacho, Republic of Cats, and Happy & Polly also show promising deliverability performance. Tuft & Paw, Travel Cat, and Meow Mix need improvements in both spam scores and email sizes. Smalls faces challenges and should enhance both spam scores and email sizes for better deliverability. PrettyLitter, Cat Person, 9Lives, and Pusheen Box are lagging behind and need a significant overhaul in both spam scores and email sizes.
Ads Performance Summary: Cat Person, PrettyLitter, and Caats lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Happy & Polly, Travel Cat, Republic of Cats, and Meow Mix also maintain commendable ad strategies. Ziggy, Tuft & Paw, and Catalyst show potential but need improvements. Meowingtons, Pusheen Box, Made by Nacho, 9Lives, and Smalls are lagging behind and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
